Overview
Are you a strategic, data driven professional who excels at bringing clarity to complex data? As a Sr. Marketing Data Strategist, you will leverage advanced expertise in marketing data analysis, modeling, governance, and enrichment. Your design of scalable data models will strengthen data quality frameworks, and lead enrichment and segmentation strategies that improve targeting, personalization, and prioritization. In this role, you will define and govern marketing data standards, optimize data collection and validation processes, and develop meaningful visualization and reporting tools. In partnership with information systems and technology and enterprise business intelligence teams, you will ensure marketing data is accurate, compliant, and consistently structured across platforms and help drive strategic decision-making across Esri.
Responsibilities
- Advanced data analysis and modeling. Design and maintain scalable marketing data models that support segmentation, personalization, prioritization, and performance measurement. Apply advanced analytical techniques to analyze campaign performance, identify trends, and inform targeting, investment, and go‑to‑market decisions.
- Data quality, enrichment & governance. Embed data enrichment logic, validation frameworks, and standardized quality controls to improve completeness, accuracy, and consistency across systems. Establish and operationalize data governance standards, benchmarks, and monitoring processes to ensure long‑term data reliability and enterprise integrity.
- Data visualization, reporting, & data health monitoring. Develop dashboards and visualizations that communicate marketing performance, segmentation effectiveness, and key data health metrics. Advise on reporting architecture and standards to improve transparency, usability, and stakeholder trust in marketing data.
- Data governance, data strategy enablement, & process optimization. Partner with digital marketing, technology, and legal/privacy teams to ensure audience strategies are supported by compliant, standardized, high‑quality data. Identify and resolve systemic data challenges and establish benchmarks to drive repeatable best practices that improve targeting precision and overall data maturity, including data transformations, normalization, and enrichment practices that support long-term sustainability.
Requirements
- 8+ years of experience in marketing data, analytics, data strategy, or related fields
- Strong expertise in data models, segmentation strategy, data quality, governance, and enrichment practices
- Experience partnering with Legal and Privacy teams on data usage, consent, and compliance requirements
- Advanced experience working across CRM, marketing automation platforms, CDPs, and BI tools
- Advanced SQL skills with the ability to analyze and validate complex datasets
- Proven ability to influence cross-functional teams and drive alignment without direct authority
- Strong communication skills with experience presenting strategic recommendations to senior leaders
- Demonstrated ability to design scalable frameworks rather than one-off solutions
- Bachelor’s degree in business analytics, data science, information systems, or a related field
- Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
- Visa sponsorship not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master’s degree in business analytics, data science, information systems, or a related field
- Experience evaluating and integrating third-party data providers and enrichment services
- Familiarity with data privacy regulations and governance practices in marketing contexts
- Strong storytelling and stakeholder engagement skills, with the ability to communicate data strategy and impact to executive audiences
#LI-KM2
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$93,600—$156,000 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.