LC - Paid Media Associate

(This is for a RevPilots' client)

REMOTE USA - Must work EST hours regardless of location - Hybrid (1 day a week if located in Atlanta)

Our client is a premier B2B marketing and PR firm that helps companies drive lead generation through effective marketing strategies, media coverage, and sales development outreach to deliver inbound conversions and measurable ROI. Recently listed as #129 on the Inc. 5000 Fastest Growing Companies in the Southeast, our client's unique approach and industry expertise have provided a solid foundation for long-term growth.

We are seeking experienced Paid Media professionals with expertise in B2B lead generation through paid search, display ads, programmatic, and paid social strategy and execution. As a successful Paid Media Manager, your primary responsibilities include the following:

• Lead the paid advertising strategy, management, and reporting for our client's customers.

• Develop and implement paid media best practices and SOP's that are consistent and scalable across a growing team.

• Conduct and present client audits of paid media and paid social accounts, with ability to communicate findings and next steps to a variety of stakeholders.

• Facilitate effective client-onboarding processes to integrate new business, including staff utilization and organizational planning when necessary.

• Play an active role in growing and retaining existing paid media client relationships, participating in new business pitches and existing client retention plans.

What we're looking for:

• 5+ Years experience managing paid media, search, display and social, primarily in Google, Bing, Private Marketplace, and LinkedIn platforms.

• 3+ Years experience managing paid media client relationships with strong written and verbal communication.

• Agency experience is a major plus; the ability to manage several accounts/projects simultaneously is a must have for this position.

• Ability to take a data-led approach to campaign strategy with hands on experience in tactical execution - setting up, launching, optimizing, and reporting on multi-channel campaigns

• Analytical type providing insights and recommendations for campaign improvement

• Experience delivering results and recommendations to clients via weekly check-ins, quarterly business reviews and daily communication.

• Proven history of improving paid media processes, including training and oversight of new hires, peers and direct reports

• Skill to ensure optimal allocation of budgets across platforms and campaigns to maximize ROI

• Work with content creators, SEO specialists, and account managers to ensure cohesive campaign execution

• Ability to maintain a positive attitude within a sometimes challenging, high-growth environment

• SEO and AE knowledge

• Account Manager experience

• Working with AI tools for all the above

Must Have Expert Level Experience With:

• Google Ads Platform

• LinkedIn Ads Platform

Our client offers competitive compensation, commensurate with experience. They also offer outstanding benefits to simplify the lives of their employees and show them how much they appreciate their contributions. Our client provides company subsidized medical insurance for all employees, dental, vision, and 401K with a 3% company contribution.

Our client is based in Atlanta and currently operating on a hybrid model for local employees, with several of their recent hires finding success working remotely from across the country.

Operational Hours: Monday – Friday: 8:30 – 5:00 EST. Wednesdays are mandatory in-office days for local Atlanta employees. The office is located in Midtown, Atlanta (near the Georgia Tech campus). Monday, Tuesday, Thursday, & Friday are WFH.

Originally posted on Himalayas