Salesforce Marketing Cloud Consultant

Workstream

Key Tasks

Channels & consent

Configure email and MobileConnect SMS (short and long codes), build compliant opt-in and opt-out workflows, and set up lead ingestion from events, webinars, and web forms.

Preference centers

Build custom subscription and preference centers on CloudPages, including multi-business-unit designs, that sync opt-ins and opt-outs with Salesforce core.

Journey automation

Configure multi-step journeys in Journey Builder using Einstein features and real-time triggers through Marketing Cloud Connect.

Marketing Cloud Next

Implement Marketing Cloud Next on Data Cloud (Data 360), configuring unified profiles, AI-driven segmentation, and Agentforce capabilities for campaign creation and personalization.

Data & audiences

Manage audience schemas, suppression Data Extensions, and cross-channel data and attribution flows between source systems, Salesforce, and Marketing Cloud.

What you'll Do What you bring

Required

• Hands-on Salesforce Marketing Cloud Engagement implementation experience, including Journey Builder, Email Studio, and Contact Builder
• MobileConnect setup, including short and long code configuration and keyword and opt-in/opt-out management
• Custom CloudPages development (AMPscript and/or SSJS) for preference and subscription centers
• Marketing Cloud Connect configuration and Salesforce core data integration
• Data Extension design, SQL Query Activities, Automation Studio, and suppression management
• Working knowledge of consent and privacy requirements such as TCPA, CAN-SPAM, GDPR, and CCPA

Preferred

• Marketing Cloud Next implementation experience, including Data Cloud (Data 360) and Agentforce for Marketing
• Salesforce core consulting and development skills across Sales Cloud and Service Cloud, including Apex, Lightning Web Components, and Flow
• Einstein Engagement Scoring and other Marketing Cloud Einstein features
• Reverse ETL tools such as Hightouch or Census, and cross-channel attribution modeling
• Lead-capture integrations with event, webinar, or web-form platforms
• Multi-business-unit Marketing Cloud setups
• Experience in regulated industries such as healthcare or financial services
• Salesforce certifications such as Marketing Cloud Email Specialist, Consultant, or Developer, and Data Cloud Consultant

Engagement details

Why M&S Consulting

M&S Consulting helps organizations get more out of their technology through practical, hands-on delivery. You'll join a collaborative team where people own their work and focus on results that matter to the client.

To apply, send your résumé and a short summary of your most relevant Marketing Cloud work, especially any Marketing Cloud Next, SMS consent, or preference-center builds, to your M&S Consulting recruiting contact.