Our Purpose
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Title and Summary
Vice President, Strategic Planning & Financial Operations, US Marcomms
Vice President, Strategic Planning & Financial Operations, US Marcomms
Overview
The Vice President of Strategic Planning & Financial Operations plays a critical leadership role in translating U.S. Marketing & Communications priorities into an integrated, financially disciplined plan that delivers brand and business growth.
This leader partners closely with U.S. marketing leadership, Finance, Services, and business stakeholders to shape annual and multiyear plans, manage budgets, cultivate ideas, and maximize the impact of marketing investment. The role connects strategic ambition with financial capacity—identifying efficiencies, advancing monetization opportunities, and projecting advertising and marketing (A&M) capacity to support existing commitments and future opportunities.
As a trusted strategic and financial partner, this leader strengthens accountability across the organization, ensuring plans remain actionable, investments are monitored, and emerging risks are addressed.
Role
· Lead integrated U.S. Marketing & Communications planning, translating business priorities into clear objectives, investment requirements, timelines, and measurable outcomes.
· Partner across consumer, B2B, product, sponsorship, and customer marketing teams to align plans, identify dependencies, and coordinate resources against shared priorities.
· Cultivate ideas across the team, evaluate their strategic and commercial potential, and develop promising concepts into actionable proposals with clear business cases.
· Own annual and multiyear budget planning, aligning investment with strategic priorities, campaign needs, and business outcomes.
· Manage committed, planned, and incremental spending, providing clear visibility into financial performance, obligations, risks, and available funding.
· Partner with Finance and budget owners to maintain accurate forecasts, reconcile spending, and deliver timely financial reporting.
· Build forward-looking A&M capacity projections that account for existing commitments, anticipated costs, efficiencies, and incremental funding opportunities.
· Develop investment scenarios and recommendations that help leadership address funding gaps, assess tradeoffs, and allocate resources to the highest-impact opportunities.
· Identify and deliver budget efficiencies through coordinated planning, asset reuse, vendor optimization, and more effective deployment of resources.
· Partner with Services and customer teams to advance monetization strategies for U.S. marketing assets, sponsorships, experiences, and capabilities, connecting customer demand with marketing priorities.
· Evaluate the economics of commercialization opportunities, including upfront investment, delivery costs, revenue potential, margin, timing, and financial exposure.
· Work with Finance and Services to clarify funding requirements, A&M and cost-of-goods-sold (COGS) treatment, and the resulting impact on marketing capacity.
· Incorporate customer pipeline assumptions into financial projections, clearly distinguishing prospective revenue from committed funding, and track commercialization results against expected capacity creation.
· Oversee vendor onboarding, purchase orders, invoice approvals, and financial closeout, ensuring efficient execution and adherence to enterprise policies and controls.
· Improve planning and financial workflows, including practical applications of technology and AI that strengthen efficiency, visibility, and decision-making.
· Lead preparation of U.S. marketing business reviews and executive updates, connecting strategic progress, financial performance, and business outcomes with clear recommendations and decisions required.
All About You
The ideal candidate will bring:
· Strategic and financial expertise: Demonstrated experience in marketing planning, financial management, business operations, or a related discipline.
· Investment judgment: Ability to evaluate competing priorities, model scenarios, and recommend resource allocations that balance ambition, capacity, and business impact.
· Commercial understanding: Experience developing business cases and assessing monetization opportunities, including costs, revenue, margin, and financial risk.
· Analytical strength: Strong forecasting, budget management, and data analysis skills, with the ability to build reliable financial models and surface actionable insights.
· Executive communication: Ability to develop compelling narratives and present recommendations confidently to senior stakeholders.
· Cross-functional leadership: Proven ability to influence and align marketing, Finance, Services, Procurement, and business teams.
· Idea development: Ability to create space for team contributions, assess new concepts, and turn promising ideas into executable plans.
· Operational discipline: Experience improving processes, maintaining financial controls, and delivering reliable execution.
· Marketing perspective: Understanding of consumer and B2B marketing, including campaigns, media, sponsorships, and customer engagement.
· Education: Bachelor’s degree in finance, business administration, marketing, or a related field; master’s degree preferred.
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

THIS POSTING RELECTS ONE OR MORE CURRENT VACANCIES ON OUR TEAM, AND MASTERCARD INTENDS TO FILL THIS POSITION BY 09/15/2026. If the fill date has passed, Mastercard intends to fill this position as soon as possible.


Pay Ranges
Purchase, New York: $213,000 - $351,000 USD