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Ahmedabad, India
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Job Description: Partner – Partnerships, IRL & Activations
Reporting to Principal Partner – Culture & Content
Role Purpose
Lead the development of high-impact brand partnerships, on-ground experiences and culture-led activations for Unilever brands, connecting real-world consumer moments with digital amplification, commerce journeys and measurable business outcomes.
The role will own the end-to-end creation of experiential platforms across festivals, retail, sports, entertainment, campuses, communities, congregations and high-attention cultural moments. The mandate is to make brand experiences more participative, more shareable and more effective by blending physical activation, platform thinking, creator ecosystems, media amplification and technology-led consumer journeys.
Key Responsibilities
Build and lead large-scale on-ground activations across markets, occasions and consumer cohorts.
Create activation models that are not only visible on-ground but designed to travel across social, digital, PR, commerce and creator ecosystems.
Ensure every activation has a clear consumer role, brand role, participation mechanic and measurable outcome.
Create seamless consumer journeys that connect physical experiences with digital participation.
Work with production partners to design scalable tech and new-to-world experience formats that can be piloted and/or replicated across brands and markets.
Identify and build partnerships across event platforms, fandom, festivals, malls, campuses, transit systems, rural ecosystems, etc. and create long-term models that allow multiple Unilever brands to participate with differentiated roles stretching across market development, trials, conversions, sales and sampling.
Use strong understanding of traditional and digital media to amplify on-ground experiences.
Work closely with media teams to integrate TV, print, radio, OOH, cinema, digital, social, influencer, commerce and PR amplification around activation properties.
Design content capture, creator amplification and social-first distribution plans before the activation goes live.
Ensure every IRL idea is built with a clear content engine: Exampl: hero assets, live coverage, creator formats, UGC prompts, PR hooks and post-event storytelling.
Identify new formats in experiential marketing, immersive technology, gaming, AR, AI, virtual try-ons, mixed reality, digital twins, live commerce and interactive installations.
Evaluate which technologies are worth using and which are distractions.
Create practical innovation pilots that can be executed within real brand budgets, timelines and compliance guardrails.
What We’re Looking For
15+ years of experience in partnerships, brand activations, experiential marketing, content, media, events, retail activation, platform partnerships or integrated brand solutions.
Proven experience in creating and executing large-scale on-ground brand experiences across India.
Strong understanding of how traditional media and digital media can work together to amplify physical experiences.
Experience in building offline-to-online consumer journeys using QR, WhatsApp, social, commerce, AR, AI, gaming, creator content or CRM-led mechanics.
Ability to work across both premium urban experiences and mass / regional / Bharat activations.
Strong network across event IPs, production houses, media owners, creators, commerce platforms, retail ecosystems, technology partners and cultural communities.
Commercially sharp, with the ability to negotiate, evaluate partnership value and manage budgets responsibly.
Strong client and stakeholder management skills.
Ability to lead teams, manage ambiguity and deliver under tight timelines.
Strategic thinker with hands-on execution depth.
Preferred Background
Experience in media agencies, experiential agencies, event companies, platform partnerships, brand marketing or integrated marketing roles.
Exposure to FMCG, beauty, personal care, foods, home care, youth brands or mass consumer categories would be preferred.
Experience with large cultural properties such as festivals, sports, cinema, OTT, music, college festivals, religious congregations, retail activations or regional market activations will be an advantage.
Success Metrics
Quality and scalability of experiential ideas delivered.
Number of multi-brand partnership opportunities created.
Consumer engagement, footfall, participation and sampling metrics.
Digital amplification from IRL activations, including reach, engagement, creator content and earned media.
Commerce or retail impact where applicable.
Efficiency of partner negotiations and execution.
Creation of repeatable playbooks for future activations.
Internal stakeholder satisfaction across brand, media, content and commerce teams.
Role Summary
This is not an event execution role. It is a senior partnerships and experience leadership role for someone who can turn real-world consumer moments into scalable brand platforms.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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