Job Title
US Downstream Product Marketing Manager, Advanced Imaging (Plymouth, MN or Bedford, MA)
Job Description
As US Downstream Product Marketing Manager, Advanced Imaging, you will translate portfolio strategy into high-impact commercial execution that accelerates product adoption, drives utilization, and delivers revenue growth. Working with limited supervision in a fast-paced, start-up-minded environment, you will quickly deep dive into products, clinical workflows, customer needs, market trends, and competitive dynamics to shape differentiated positioning, value propositions, and go-to-market plans. In this role, you will support commercial launch readiness and execution, partner closely with sales, clinical, regional, and cross-functional teams, and use market insights and performance data to optimize channel strategy, customer engagement, and post-launch utilization.
Your role:
- Support downstream marketing activities across the product lifecycle, translating portfolio strategy and customer insights into differentiated value propositions, business cases, positioning, messaging, pricing support, and go-to-market plans. Own commercial launch readiness and execution, including sales enablement, channel activation, customer education, and cross-functional alignment, while partnering with sales, clinical, and regional teams to accelerate adoption and drive utilization. Monitor market response, funnel performance, customer feedback, competitive activity, and post-launch results to optimize campaigns, strengthen clinical, economic, and technical claims, and inform lifecycle and product roadmap decisions.
- Execute downstream marketing strategies that turn portfolio priorities into measurable commercial results. Partner with sales, regional Centers of Excellence, clinical teams, and other cross-functional stakeholders to define target segments, refine positioning and messaging, prioritize validated claims, and deliver integrated campaigns, sales tools, and customer engagement programs. Use market intelligence, competitive insights, customer feedback, funnel metrics, adoption trends, and utilization data to assess performance, identify growth opportunities, optimize pricing and margins, and continuously improve go-to-market and lifecycle strategies.
- Manage any product launches, ensuring timely delivery, adherence to quality requirements, and alignment with project objectives while maintaining a strong understanding of industry dynamics, technological advancements, market shifts, competitive landscape, and consumer behavior. Drive downstream commercial launch and lifecycle execution in partnership with sales, clinical, regulatory affairs, quality assurance, and regional teams. Build launch plans, readiness milestones, customer education, field enablement, and post-launch programs that support timely market introduction, accelerate adoption, and increase utilization. Maintain product integrity and compliance by translating regulatory and quality requirements into customer-facing materials and commercial activities, proactively managing risks, and monitoring market feedback, competitive dynamics, customer behavior, and performance results to optimize execution throughout the product lifecycle.
You are the right fit if:
- You’ve acquired 3+ years’ experience with Bachelor's in areas such as Product Management, Project Management, Downstream Marketing, Business or equivalent OR minimal prior experience required with Master's Degree.
- Your skills include stakeholder management, business acumen, market intelligence, clinical research, new product introduction (NPI), clinical and medical affairs know-how, product lifecycle management (PLM), technology acumen, feedback management, and data analysis & interpretation.
- You have a Bachelor's/ Master's Degree in Business Administration, Marketing, Engineering, Product Management or equivalent.
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
- You’re an excellent communicator who works well under limited supervision, while maintaining relationships with key opinion leaders (KOLs) to align their insights and advocacy with product strategy, driving engagement through advisory boards and educational initiatives to enhance product credibility, market influence, and thought leadership while measuring impact on market adoption and positioning. You also have the ability to collaborate extensively with regional cross-functional teams to guide channel strategies and develop robust go-to-market plans that drive product adoption and revenue growth.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This is an office role.
About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody, everywhere, has access to the quality of healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
Learn more about our culture.
Philips Transparency Details
The pay range for this position in Plymouth, MN is $103,000 to $163,000.
The pay range for this position in Bedford, MA is $110,000 to $174,000.
The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity. In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives, may be offered.
Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here. At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional information:
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Plymouth, MN or Bedford, MA.
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.