Team Leader Marketing Content Factory (all genders)

Team Leader Marketing Content Factory (all genders)

Your tasks:

• Lead the content and communication workstream of the Edenred Mobility rebranding across EMEA, including naming architecture, messaging, asset transition and market rollout in close collaboration with Group teams in Paris

• Build and govern Edenred Mobility’s organic social media presence across EMEA, defining strategies, editorial calendars and channel playbooks across LinkedIn, YouTube, Instagram and TikTok

• Develop commercial content in collaboration with our Sales Excellence team that supports revenue, including customer success stories, testimonials, case studies, whitepapers, lead magnets and sales enablement materials

• Establish scalable content approaches and clear processes for content requests, prioritisation, production, approval and performance measurement

• Lead visual storytelling and create engaging formats such as infographics, explainer visuals and short-form video that make our products easy to understand and share

• Select and manage agencies and freelancers, while leading and developing the Marketing Content team and continuously improving quality, speed and AI-supported production

• Own media relations, press releases, executive thought leadership and selected key events, while working closely with the Growth & Demand team to connect content with paid media, SEA and SEO activities

Your profile:

• Completed degree in Marketing, Communications, Media, Business Administration or a comparable qualification

• Several years of leadership experience in marketing content, brand or communications, ideally in a B2B environment, with a proven ability to develop and raise the performance of a team

• Hands-on experience with rebranding or brand architecture projects within a complex corporate environment involving multiple entities, countries and stakeholders

• Proven experience in building and growing organic social media channels across platforms such as LinkedIn, YouTube, Instagram and TikTok, with a clear focus on measurable performance

• Strong editorial judgement and excellent copywriting skills, combined with experience in PR, media relations and commercial content that supports business objectives

• Experience in selecting and managing agencies and freelancers, including pitches, briefing, quality management and budget responsibility, combined with a pragmatic and entrepreneurial approach

• Confident use of AI tools for content production, such as ChatGPT or Claude, and a good understanding of automation platforms as well as AI-powered image and video tools

• Excellent English and German skills; additional language skills are an advantage

What do we offer?

• Flexible working hours: The optimal compatibility of family, leisure and career is a matter of course for us.

• Shopping Card: The Ticket Plus City Card is topped up with €50 per month for all employees.

• Mobile working: Whether working from home or on site in a team, flexibility is very important to us. 

Please submit your application documents in German or English.

Your contact person:

Mira Kuhn / Expert Talent Acquisition

🌍 personal@uta.com
📱 +49 6027 509 735