Job Description
Fabletics is looking for a Sr. Site Marketing Manager to lead the strategy and execution of site marketing experiences across campaigns, launches, and key moments. This role will be responsible for translating brand and marketing strategies into high-impact, conversion-driven site experiences that balance storytelling, product education, and performance.
You’ll serve as the central owner of the site as a marketing channel, partnering closely with Brand Marketing, Creative, Site Merchandising, and Ecomm Ops teams to ensure our site shows up cohesively, on-brand, and optimized for business results.
This role is ideal for a strategic marketer who thrives at the intersection of brand, commerce, and customer experience.
What You’ll Do
Own the site marketing strategy for key campaigns, product launches, and seasonal moments.
Translate brand and marketing priorities into homepage, landing page, and on-site storytelling.
Lead end-to-end execution of site campaigns, from briefing to launch to optimization.
Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling.
Collaborate with Analytics teams to balance brand storytelling with conversion performance.
Define and maintain site marketing best practices, including asset hierarchy, messaging cadence, and customer journey.
Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches.
Monitor performance and customer behavior, using insights to continuously optimize site experiences.
Act as a key stakeholder in planning and post-launch reviews, sharing learnings and recommendations.
Who You Are
A strategic marketer with a strong point of view on how brand shows up on-site based on industry best practices.
Highly organized and comfortable managing complex, cross-functional workflows.
Equally fluent in creative storytelling and performance metrics.
A clear communicator who can align diverse teams around shared goals.
Comfortable operating in a fast-paced, high-growth environment.
Excited to build scalable systems and processes, not just one-off launches.
What You Bring
6–8+ years of experience in site marketing or e-commerce marketing.
Strong experience owning homepage and landing page experiences for a consumer brand.
Proven ability to manage large-scale campaigns and launches,.
Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams.
Data-informed mindset with the ability to turn insights into action.
Experience supporting international or global markets is a plus.
Retail, fashion, or activewear experience preferred.
Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.
Why Join Fabletics
Be part of a high-growth, innovative global brand
Own a highly visible channel that directly impacts revenue and brand perception
Work cross-functionally with best-in-class teams across Brand, Product, Creative, and Growth
Help shape how Fabletics shows up digitally for millions of members worldwide
Competitive compensation, benefits, and growth opportunities
Where we are:
Compensation & Total Rewards:
At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:
-Hybrid Work Schedule*
-Discretionary Paid Time Off*
-Summer Fridays*
-Healthcare Plans
-Employee Discounts
-401k
-Annual Bonus Program
-Equity Program*
-And More
*Varied for retail, fulfillment and fully remote roles.
The annual base salary range for this position is from $115,000-$140,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.
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Security Alert: Protect yourself from scams
At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.
Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
We encourage you to apply regardless of meeting all qualifications and/or requirements.