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Fabletics is currently looking for a passionate and experienced Sr. Manager/Manager, CRM to join our CRM Team, based in Berlin, Germany.
Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, we’ve evolved activewear beyond the gym, into every walk of life. Driven by our innovative VIP membership program serving over 2 million loyal members, we deliver premium quality at affordable prices with weekly new collections in sizes XXS-4X for women and XS-4X for men.
How do you fit in?
As Senior Manager, CRM & Lifecycle Marketing, you'll own the strategy for key customer segments, turning customer insights into relevant, personalized journeys that strengthen engagement and retention.
This role sits at the intersection of strategy, creativity, technology and analytics. You'll work across various teams, from ecommerce, design and copywriting to our US CRM team to share ideas and learnings globally.
If you love to focus on the customer journey, thrive to leveraging data and technology to drive business outcomes, join us shape the future of CRM at Fabletics.
What will you do?
Define the CRM strategy and roadmap for customer segments with a focus on email and push channels across our European Markets
Design best-in-class automated journeys and ad hoc campaigns to deliver personalized moments that improve customer experience, retention and LTV
Continuously optimize and identify new ways to engage members by improving how we contact, segment and personalize
Turn data and reports into insights. Leverage an Offshore team to action and test
Collaborate with ecommerce, creative and copywriting to extend the customer journey beyond CRM
What can you bring?
Experience in CRM or Lifecycle Marketing field with 6+ years of ownership, ideally in eCommerce, membership or subscription businesses
Comfortability thinking strategically and getting hands-on in campaign execution, leading an Offshore team
Someone who understands that great CRM combines compelling communication, personalization, customer psychology and data to drive business performance
Data focused skills, with a solid understanding of CRM KPIs, segmentation, targeting as well as email/push fundamentals (Testing, Deliverability, Tooling, Customer lifecycle Management)
Excellent collaborator who thrives in a distributed, international, cross-functional and fast paced setup
Driven, well organized. A person who loves to get things done, right!
What’s in it for you?
Compensation: Our compensation package includes a competitive salary, a flexible annual bonus scheme, and participation in our company equity program.
Holidays: Relaxation is important! That's why we offer unlimited discretionary paid time off on top of your contractual holidays, plus 4 Fridays off during the Summer, and a Week of rest in the Winter.
Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative. You can use the morning for career development programs and company-sponsored mentorship opportunities and spend your afternoon taking care of personal goals that matter most to you!
Work Life Balance: As an international company, we understand that not everybody works the same hours, so if you need to start late, finish early, or take time for yourself during the middle of the day, go ahead! Also, we care about maintaining a healthy work-life balance, so we have introduced the policy of no meetings on Friday!
Health & Wellness Benefit: Fitness is in our DNA, that’s why we partnered with ClassPass and offer discounts on memberships. Plus, we offer a Premium subscription to the Calm App.
Flexible Working: We embrace a hybrid working culture! Our teams thrive on collaborative work from our cool office in Berlin during the week and offer the choice to work from home Mondays and Fridays.
Location: Our office is located in Bergmannkiez in the heart of Kreuzberg in a modern space surrounded by great restaurants and shopping with Viktoriapark just a few mins away by foot!
Company Events: We love having the team around, so we welcome you to join our THIRSTdays (enjoy the company of your colleagues with drinks and snacks at the office), Summer Party / Winter Party, Bring your Kids to Work, among other cool events.
Other Benefits & Perks: We offer a 70% discount on Fabletics, and Savage X Fenty, and enjoy as much as you want from our coffee machines, tea, fruits, and snacks for free.
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Security Alert: Protect yourself from scams
At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.
Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
We encourage you to apply regardless of meeting all qualifications and/or requirements.