Sr. Global Product Marketing Manager, Consumer Digital

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Global Product Marketing Manager, Consumer Digital based in United States.

This is a strategic, high-impact role focused on bringing innovative consumer digital products, features, and services to market.
You will shape positioning, messaging, go-to-market strategies, and lifecycle plans that drive adoption, engagement, retention, and growth.
Working at the intersection of product, marketing, commercial, and customer teams, you will turn market and customer insights into actionable strategies.
The role offers a global scope, with opportunities to influence products and experiences across international markets.
You will manage complex, cross-functional initiatives while balancing customer needs, business objectives, timelines, and competing priorities.
Success requires a strong consumer mindset, strategic curiosity, analytical thinking, and the ability to influence stakeholders without direct authority.
This is an ideal opportunity for an experienced product marketer passionate about digital innovation and the future of connected healthcare.

Accountabilities

• Conduct market research and competitive analysis to identify consumer needs, market opportunities, emerging trends, and competitive dynamics.

• Develop compelling product positioning, messaging, go-to-market strategies, and lifecycle plans for digital products, features, and services.

• Partner closely with product, marketing, revenue, sales, and customer support teams to align launch plans, priorities, and commercial objectives.

• Create scalable go-to-market playbooks that enable successful product launches, adoption, engagement, retention, and long-term growth.

• Develop pricing, placement, and promotional strategies that balance customer value with business and commercial goals.

• Monitor product performance and customer engagement, using data and insights to identify optimization and growth opportunities.

• Translate customer feedback, behavioral insights, market research, and performance data into recommendations that influence product strategy and future development.

• Build alignment across cross-functional teams by clearly communicating priorities, plans, progress, performance, and outcomes.

• Lead complex initiatives by coordinating timelines, resources, stakeholders, and competing priorities to deliver high-quality results.

• Identify opportunities to incorporate emerging technologies, evolving customer behaviors, and market trends into product marketing strategies.

• Support the growth of a connected consumer digital ecosystem that links healthcare experiences, digital engagement, and meaningful customer outcomes.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.

• Strong product marketing experience in consumer technology, healthcare, digital health, or a closely related industry.

• Proven experience bringing digital products, features, or services successfully to market.

• Demonstrated success driving adoption, engagement, retention, expansion, or other measurable growth outcomes for consumer-facing products.

• Strong capabilities in market research, competitive analysis, analytics, strategic planning, and business decision-making.

• Ability to transform customer and market insights into clear, differentiated, and actionable business strategies.

• Excellent communication, storytelling, presentation, and stakeholder-influencing skills.

• Proven ability to lead cross-functional initiatives involving multiple teams, stakeholders, and priorities.

• Strong project management skills, including the ability to manage complex programs in a dynamic environment.

• A customer-first mindset with the ability to connect consumer needs, market dynamics, and business objectives.

• Demonstrated ownership, initiative, adaptability, curiosity, and comfort navigating ambiguity.

• MBA or another advanced business qualification is an advantage.

• Experience in digital health, patient engagement, consumer healthcare, or international/global product marketing is a plus.

Benefits

• Remote work opportunity for eligible candidates in the United States.

• Competitive base salary estimated at $144,000–$180,000 USD, with individual compensation determined by factors such as location, qualifications, experience, and skills.

• Performance-based compensation opportunities.

• Comprehensive medical, dental, vision, and life insurance.

• Accidental death and dismemberment (AD&D), short-term disability, and long-term disability coverage.

• Sleep care management resources.

• Health Savings Account (HSA) and Flexible Spending Account (FSA).

• 401(k) retirement plan and Employee Stock Purchase Plan (ESPP).

• Employee Assistance Program (EAP) and tuition assistance.

• Flexible Time Off (FTO), plus 11 paid holidays and 3 floating holidays.

• Family leave, including up to 14 weeks of primary caregiver leave or 2 weeks of secondary caregiver leave for eligible employees welcoming a new family member.

• Flexible work arrangements designed to support different lifestyles and working needs.

• Opportunities for professional development, continuous learning, and career growth.

• A collaborative, inclusive environment that encourages innovation, experimentation, and diverse perspectives.

• The opportunity to contribute to digital healthcare experiences with potential impact on consumers worldwide.