Social Media Manager

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Overview

This role will lead the entire marketing function across Bhopal and Indore. You will be responsible for creating demand digitally, strengthening brand visibility at retail, executing local activations, managing content and campaigns, and building a team of interns who support execution across both cities.

The ideal candidate is equally comfortable analyzing Meta Ads performance, planning retail sampling activities, coordinating influencers, and ensuring our POSM reaches stores on time.

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Key Responsibilities

Digital Marketing & Brand Growth

• Develop and execute the overall digital marketing strategy aligned with business objectives.
• Manage all social media platforms including Instagram, Facebook, LinkedIn and YouTube.
• Create and maintain monthly content calendars.
• Plan and optimize paid campaigns across Meta, Google and other digital channels.
• Manage influencer marketing and creator collaborations.
• Oversee website updates, SEO and organic traffic growth.
• Execute email marketing and customer engagement campaigns.
• Monitor campaign performance using Google Analytics, Meta Business Suite and other reporting tools.
• Track competitor activities, emerging trends and customer insights to improve marketing effectiveness.

Content & Community Management

• Create engaging brand communication across all digital platforms.
• Coordinate with photographers, designers, videographers and content creators.
• Write compelling captions, campaign copy and product communication.
• Build and nurture the online community through active engagement.
• Ensure consistency in brand messaging and visual identity across all touchpoints.

Trade Marketing & Offline Activations

• Plan and execute trade marketing initiatives across Bhopal and Indore.
• Manage retail branding including POSM, in-store visibility and merchandising.
• Execute product sampling campaigns, college activations and local marketing events.
• Coordinate with sales teams for market launches and promotional campaigns.
• Monitor retail execution quality and ensure brand visibility standards are maintained.
• Work closely with distributors and retail partners to improve in-store presence and customer engagement.
• Measure effectiveness of trade marketing investments and recommend improvements.

Team Leadership

• Recruit, train and manage marketing interns across Bhopal and Indore.
• Allocate weekly tasks and monitor execution quality.
• Conduct regular reviews and provide coaching and feedback.
• Build standard operating processes for marketing execution.
• Foster a culture of ownership, creativity and accountability.

Analytics & Reporting

• Track KPIs across digital and offline marketing activities.
• Measure:
• Reach
• Engagement
• Lead Generation
• ROAS
• Follower Growth
• Retail Activation Effectiveness
• Campaign ROI
• Prepare weekly and monthly marketing dashboards with actionable insights.
• Recommend improvements based on data and market learnings.

Requirements

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 3–6 years of experience in Digital Marketing, Brand Marketing or Trade Marketing.
• Experience in FMCG, Food & Beverage, Consumer Goods or D2C brands preferred.
• Strong understanding of Meta Ads, Google Ads and social media marketing.
• Knowledge of SEO, Google Analytics (GA4), Google Search Console and basic website management.
• Experience in planning retail activations and trade marketing campaigns.
• Excellent communication and project management skills.
• Strong analytical mindset with the ability to convert insights into action.
• Comfortable managing multiple projects simultaneously.
• Ability to travel regularly between Bhopal and Indore.

Preferred Qualifications

• MBA in Marketing preferred.
• Google Ads or Meta Blueprint certifications are an advantage.
• Experience working with influencers and creator communities.
• Knowledge of Canva, Adobe Creative Suite or similar design tools.
• Prior experience managing interns or junior team members.

Success Metrics

• Success in this role will be measured through:
• Growth in social media engagement and community.
• Improvement in digital campaign performance and ROAS.
• Increase in qualified leads generated.
• Successful execution of trade marketing activities.
• Quality of retail branding and visibility.
• Effectiveness of sampling and activation campaigns.
• Growth in brand awareness across Bhopal and Indore.
• Development and performance of the intern team.
• Contribution of marketing initiatives toward sales growth.