We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
This role sits at the center of one of our most important Enterprise product bets: giving retailers significantly more control over how they differentiate and extend their digital experiences. The PM will define how retailers move beyond standard configurations to create experiences that feel truly their own, using a combination of AI-assisted customization, extensibility, and integrations. This is a highly ambiguous problem space with limited precedent, significant latitude to set the vision, and regular visibility with senior executives.
The right person will bring exceptional product judgment, very high throughput decision making, and strong technical acumen. They will be able to partner deeply with senior engineers, align a complex group of stakeholders around a long-term vision and challenge conventional approaches when necessary.
The role also requires serving as a strategic product partner to retailers, working alongside commercial counterparts and multiple R&D teams to translate sophisticated retailer needs into cohesive, scalable, enterprise-ready solutions.
About the Team
Instacart’s Enterprise Platform team builds the white-label products that enable retailers of all sizes to compete online through their own ecommerce experiences. The team is focused on platform growth and long-term retailer success — from onboarding new partners to helping retailers acquire, serve, and retain their customers in ways that reflect their unique brand, strategy, and capabilities.
About the Job
- Own the long-term vision, strategy, and roadmap for enabling retailers to create differentiated experiences on top of their storefronts, giving them significantly more control while maintaining appropriate platform guardrails.
- Build AI-assisted tools that make sophisticated customization dramatically easier and faster for retailers and internal teams.
- Define the right balance between retailer flexibility and platform coherence — enabling meaningful differentiation while preserving conversion, reliability, maintainability, and the other core value the platform provides.
- Expand the platform’s extensibility so retailers can support increasingly sophisticated use cases and connect their storefronts with the broader technology ecosystems they rely on.
- Partner directly with sophisticated enterprise retailers to understand their technical and business needs, shape product strategy, and drive solutions that can scale across the broader platform.
- Work closely with engineering, design, commercial, and other product teams to turn an ambitious long-term vision into a high-velocity roadmap and measurable customer outcomes.
About You
Minimum Qualifications
- 8+ years of B2B product management or similar experience
- Strong experience operating at the intersection of product and go-to-market, working closely with enterprise sales, marketing, and customer success.
- Proven ability to build trust with executives, internally and externally.
- Strong leadership skills — able to guide large, multidisciplinary teams toward shared outcomes across Product, Engineering, Data, Design, and GTM.
- Demonstrated ability to handle complex product problems across a wide product surface with high ambiguity.
- Strong product vision and communication skills — able to envision how grocery and e-commerce will evolve over the next three years, translate near-term asks into scalable platform offerings, and layer in emerging technologies to go beyond incremental improvements.
- Proven customer and product strategy ability:
a) Build trust with external customers
b) Identify needs and craft complex platform solutions
c) Rally internal teams to make high-stakes tradeoffs under ambiguity and tight deadlines
- Fluent in both product intuition and data: able to assess value propositions for both retailers and their end customers, balancing qualitative insights and quantitative impact.
Preferred Qualifications
- Experience with AI-accelerated creation tools — using text/image prompts to help users generate or customize UI, content, or code
- 2+ years of involvement with sales / consulting or customer discovery with senior executives
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
$194,000—$204,500 CAD