Senior Paid Media Strategist, Meta and Google (Client-Facing)

Accountabilities

Paid Media Strategy and Execution: Own the strategy, setup, optimization, and daily management of Meta and Google advertising campaigns across a portfolio of three to four client accounts, ensuring alignment with business objectives and performance targets.
Budget Management and Optimization: Manage combined monthly advertising budgets of $100,000 or more per account, overseeing budget pacing, scaling decisions, and investment allocation to optimize Marketing Efficiency Ratio (MER), Return on Ad Spend (ROAS), and Cost Per Acquisition (CPA).
Meta Advertising Management: Build and optimize campaigns using Advantage+ and Campaign Budget Optimization (CBO), maintain high-quality conversion signals, and independently configure and quality-check pixels, Conversions API (CAPI), and event tracking.
Google Ads Management: Develop and optimize Search, Shopping, Performance Max, and YouTube campaigns, including asset groups, exclusions, audience signals, and new customer acquisition settings.
Merchant Center and Product Feed Management: Own Google Merchant Center health and product feed performance, independently diagnosing disapprovals, missing data, integration issues, and Shopify synchronization problems.
Cross-Channel Investment Decisions: Determine how budgets should be allocated between Meta and Google using MER, incrementality analysis, and reliable performance evidence rather than relying exclusively on platform-reported ROAS.
Creative Strategy and Testing: Design structured creative experiments, develop creative briefs, evaluate delivered assets, and translate creative performance insights into campaign optimization and scaling decisions. Document the results and conclusions of every test.
Attribution and Performance Reporting: Use analytics and reporting tools to monitor campaign effectiveness, assess attribution, identify growth opportunities, and communicate clear, actionable performance insights.
Client Relationship Management: Lead the paid media portion of client meetings, explain results in accessible language, present recommendations, and confidently challenge requests that may not align with clients' commercial interests.
Additional Channel Support: Support TikTok and other relevant advertising channels when they affect account performance or contribute to the broader acquisition strategy.
Quality Assurance and Accountability: Maintain rigorous launch and tracking quality standards, eliminate client-visible campaign errors, document changes, and proactively resolve performance issues with minimal need for leadership intervention.
Requirements
Professional Experience: At least five years of hands-on paid media experience within a marketing agency or high-growth brand, with a demonstrated track record of managing and optimizing campaigns.
Platform Expertise: Deep practical expertise in at least one of Meta Ads or Google Ads, combined with proven hands-on ownership of the other platform. Candidates must have personally managed campaigns on both platforms rather than simply supervised execution.
Budget Ownership: Experience independently managing monthly advertising budgets of $100,000 or more, with documented improvements in campaign efficiency and meaningful investment across both Meta and Google.
Meta Ads Skills: Strong knowledge of Advantage+, CBO, pixel implementation, Conversions API, event tracking, and conversion signal quality.
Google Ads Skills: Proficiency in Search, Shopping, Performance Max, YouTube advertising, Google Merchant Center, product feed optimization, and troubleshooting.
E-commerce and DTC Experience: Demonstrated experience managing paid acquisition for direct-to-consumer or e-commerce businesses. Experience with premium or luxury brands and higher average order values is a strong advantage.
Analytics and Attribution: Familiarity with GA4, Looker Studio, Shopify, marketing attribution, incrementality measurement, and performance metrics such as MER, ROAS, and CPA.
Client Communication: Excellent written and spoken English, with the confidence to lead client discussions, explain complex data, present strategic recommendations, and manage expectations.
Analytical and Strategic Thinking: Strong quantitative skills, sound judgment, and the ability to make independent decisions about campaign optimization, creative testing, and cross-channel budget allocation.
Organization and Ownership: Ability to manage multiple client accounts simultaneously, maintain meticulous campaign documentation, prioritize competing demands, and deliver consistently in a fast-paced environment.
Remote Collaboration: Comfortable working independently in a remote-first setting, with availability to overlap with US time zones for client meetings.
Benefits
Competitive compensation: Independent contractor compensation ranging from $4,000 to $5,500 USD per month.
Fully remote work: Work remotely from Canada while collaborating with a distributed team.
Paid time off: Paid time off to support personal needs and work-life balance.
Paid company holidays: Designated company holidays throughout the year.
Flexible Fridays: Additional flexibility in scheduling to support a sustainable working routine.
Quarterly bonus opportunities: Potential to earn additional compensation through quarterly bonus programs.
High ownership and autonomy: Lead your own client portfolio, make strategic decisions, and take direct responsibility for campaign performance.
Premium brand exposure: Work with premium and luxury DTC and e-commerce brands with substantial advertising budgets.
Remote-first collaboration: Join a direct, performance-focused team that values clear communication, accountability, data-informed decisions, and shared success.