Job Description
WHAT DOES A SENIOR MEDIA PLANNER DO?
We are looking for a Senior Media Planner (SMP) to join our growing team. An SMP is expected to provide clients, Media staff, other internal teams, and vendors with media thought leadership and guidance. This senior role knows the people, processes and technology for the planning, buying, analyzing, testing and optimizing of all paid media. The SMP contributes to the development and leads evaluation, execution and management of media plans that consist of, but are not limited to, all paid digital and traditional media channels for pharmaceutical clients to meet their campaign requirements, budgets and marketing objectives.
Applicants need to be able to thrive in an ever-changing work environment as new clients are onboarded; protocols and processes are assessed and adjusted, and pivots to media plans, meetings, etc. are a regular occurrence. An SMP is expected to be proactive in monitoring advertising and media trends, as well as how these trends will affect the agency and clients. This role requires sharing opinions in open forums, conference calls, emails, and in written presentations and POVs.
The primary function of an SMP is to act as the point of contact for specific, more complex, higher-profile accounts. In tandem, an SMP is a key contributor in media recommendations, pulling reporting insights, as well as applying experience and media industry knowledge to work across specialized teams (SEM, Social, Programmatic). The outcome of this work is cohesive media plans, strong campaign performance management, and actionable media tests.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
Media Buying & Campaign Activation:
- Act as the primary day-to-day point of contact for media vendors, managing all operational communications including trafficking requests, creative asset delivery, and troubleshooting campaign-related issues to ensure seamless and timely execution.
- Create and manage Prisma campaigns, including the generation and distribution of Authorizations, ATBs, and Insertion Orders.
- Lead campaign activation workflows; developing and distributing spec sheets, configuring and managing ad serving platforms (Adswerve & Double Verify), creating and QA’ing traffic sheets, and coordinating the submission of all required tracking tags (e.g., UTMs, site pixels).
- Build or oversee the creation of DCM tags and coordinate with internal and external teams to ensure accurate trafficking of tags and creative assets to vendors.
- Coordinate with cross functional teams and lead campaign kickoff calls, ensuring alignment on project requirements and needs for custom initiatives.
Campaign Management & Reporting
- Create and manage the campaign flowchart and media launch tracker.
- Organize and manage campaign-related financial processes by managing bill trackers, clearing invoices, and performing budget reconciliations to ensure financial accuracy.
- Manage the process of requesting and organizing 3rd party vendor data, performance reports, and campaign screenshots.
- Lead campaign pacing and optimization efforts and collaborate with the analytics team to contribute data-driven insights for monthly and quarterly analytics reports.
Campaign Planning:
- Support the development of media recommendations by managing the RFP process, evaluating proposals, and maintaining competitive and partner consideration sets.
- Contribute to media plan recommendation build in both Excel and PowerPoint formats, coordinating with SME departments as needed.
Team & Client Collaboration:
- Provide mentorship and day-to-day guidance to junior planners, fostering their professional growth
- Proactively contribute to developing Media POVs for client requests.
- Participate in internal and external meetings and communications.
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- Multitasking, prioritizing, and pivoting as needed in a fast-paced environment.
Qualifications
WHAT ARE WE LOOKING FOR?
REQUIREMENTS:
- Bachelor's degree in marketing, communications, business or a related field, or equivalent education plus professional experience
- 3-5 years of paid media planning, buying or campaign management experience across channels (heavy digital media focus)
- Excellent written, verbal and presentation skills
- A complete, end-to-end understanding of the media planning and buying process, with a demonstrated ability to manage all phases from RFP to reporting.
- Hands-on experience with ad-serving and verification platforms Campaign Manager 360 (CM360) and Double Verify.
- Familiarity with Media Ocean Prisma, including campaign setup, IO creation, vendor management, pacing updates, budget modifications, and ensuring accurate financial stewardship through reconciliation and billing workflow
- Highly organized with an exceptional ability to multitask, prioritize, and pivot in a fast-paced environment while maintaining accuracy and attention to detail.
- Strong analytical skills, with a talent for interpreting campaign data to derive actionable insights and optimizations
- Proficient in Microsoft products, particularly Excel (pivot tables, complex formulas) and PowerPoint.
PREFERRED QUALIFICATIONS:
- Ability to build and navigate cross‑functional relationships, with strong communication skills and a proactive, collaborative approach to campaign execution
- Interest/ Experience in leveraging AI- enabled tools (e.g., optimization, forecasting, insight generation) within media planning and performance analysis workflows
- Skilled in using media planning platforms and research tools (Kantar, Media Radar, Pathmatics, MRI, etc.) to inform planning and to develop competitive landscape assessments and insights.
- Staying up to date and successfully applying insight from market and media trends, emerging technology and vendor capabilities.
- Online media background specifically working with Pharma media experience, touching on diverse conditions, disease states, and audiences (DTC, HCP, Payer) is a plus.
- Some travel may be required.
Additional Information
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $65,000 to $111,000 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at applicantsupport@eversana.com.
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Company Description
EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.
Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.