Senior Manager, Demand Generation, Digital & Performance Marketing

Accountabilities

• Own hands-on paid acquisition and performance marketing across Google, LinkedIn, display, YouTube, retargeting, and other relevant digital channels.

• Manage allocated media investment and continuously optimize campaigns toward qualified engagement, conversions, pipeline contribution, revenue, customer acquisition cost, and ROI.

• Partner with Demand Generation and Account-Based Marketing teams to translate campaign strategies, audiences, and offers into high-performing acquisition experiences.

• Develop and test audiences, creative, copy, formats, landing pages, calls to action, and conversion paths to improve campaign performance.

• Own website performance and conversion optimization, using behavioral and web analytics to identify visitor drop-off and opportunities for improvement.

• Lead the digital launch and ongoing optimization of a new product experience, partnering with Product, Product Marketing, Design, and Engineering.

• Develop and execute experimentation programs across landing pages, website journeys, CTAs, and product engagement experiences.

• Own SEO strategy while expanding visibility through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

• Identify search topics, questions, content opportunities, and technical improvements that increase discoverability across traditional and AI-powered search experiences.

• Develop and optimize YouTube and broader digital video strategies across paid, organic, social, and website channels.

• Translate product positioning, thought leadership, webinars, interviews, and events into compelling digital creative, advertising, video, and landing-page experiences.

• Create lightweight creative and video assets directly when speed is critical while directing agencies and specialist resources for larger-scale production.

• Define demand goals with Sales leadership and track campaign performance and ROI against quarterly and annual objectives.

• Drive outbound campaign strategy, campaign briefs, supporting assets, and follow-up programs that align Marketing and Sales and improve lead conversion.

• Lead digital content programs such as webinars, replay programs, podcasts, live streams, and other emerging formats.

• Manage conferences, AI-focused events, executive dinners, roundtables, direct mail programs, and customer-focused events, including the Customer Summit.

• Own inbound lead management, forms, and campaign tracking while supporting the administration of HubSpot.

• Establish a disciplined experimentation framework and continuously evaluate new channels, technologies, formats, and AI-powered tools that can improve marketing velocity and performance.

• Use analytics, attribution, behavioral data, and reporting to turn performance insights into clear recommendations and measurable improvements.

Requirements

• 7+ years of progressive experience in digital, growth, or performance marketing, ideally within a high-growth B2B SaaS or enterprise technology environment.

• Deep hands-on experience managing paid acquisition across Google, LinkedIn, YouTube, and other relevant digital channels.

• Proven ability to optimize digital investment against conversion, pipeline, revenue, CAC, and ROI rather than focusing solely on clicks or lead volume.

• Strong experience with website optimization, conversion rate optimization, landing pages, digital analytics, A/B testing, and funnel analysis.

• Strong working knowledge of SEO and emerging AEO/GEO strategies.

• Experience optimizing web-to-product journeys, free trials, interactive product experiences, self-service experiences, or other product-led digital motions.

• Strong digital creative, copywriting, and storytelling instincts, with experience producing video and other digital content independently and through agency partners.

• Strong analytical and problem-solving capabilities, with the ability to convert performance and behavioral data into actionable recommendations.

• Experience managing agencies, freelancers, and external creative or technical resources.

• Demonstrated use of AI tools to accelerate creative development, content production, analysis, experimentation, and marketing workflows.

• Experience with marketing automation and analytics platforms such as HubSpot is valuable.

• Experience in databases, data management, data platforms, AI, developer tools, or data infrastructure is preferred.

• Experience marketing to technical and enterprise audiences, including developers, data engineers, architects, AI leaders, and technology executives, is advantageous.

• Entrepreneurial, builder-oriented mindset with the ability to move fluidly between strategy and hands-on execution.

• Strong communication, collaboration, prioritization, project management, and stakeholder-management skills.

• Ability to work effectively in a fast-paced environment and take ownership of initiatives from concept through execution and optimization.

• Candidates must reside in the United States and be authorized to work in the U.S.

Benefits

• Fully remote, work-from-home position within the United States.

• Opportunity to work at the intersection of AI, data infrastructure, digital marketing, and enterprise technology.

• Collaboration with experienced engineering, product, sales, and marketing professionals.

• Significant ownership over digital acquisition, demand generation, web experience, and performance marketing strategy.

• Opportunity to help shape emerging digital and AI-powered discovery channels.

• Ability to work across a broad range of paid, organic, creative, product, content, and experiential marketing programs.

• Travel may be required as part of the role.

• Opportunity to contribute to the growth of a technology platform serving enterprise customers and technical audiences.