Senior Manager, Content & Brand

Accountabilities

• Define and maintain the organization’s category narrative, brand point of view, and messaging in collaboration with Product Marketing and executive stakeholders.

• Commission or produce original research, benchmark reports, trend studies, and data-driven thought leadership that establishes category authority.

• Build and manage an editorial calendar across owned channels such as blogs, LinkedIn, newsletters, executive communications, speaking engagements, and podcasts.

• Establish and maintain high editorial standards across the content program, ensuring consistency, quality, relevance, and audience impact.

• Lead the speaker and influencer program end-to-end, including prospecting, vetting, partnership development, event placements, briefing, and performance measurement.

• Coordinate executives, customers, external partners, analysts, and other subject-matter experts as speakers, panelists, and content collaborators.

• Partner with Sales and Demand Generation to transform thought leadership into pipeline-supporting assets such as battlecards, social proof, webinars, campaign copy, one-pagers, talk tracks, and sales decks.

• Manage a content team and/or network of freelance writers, designers, and agencies, providing direction, mentorship, and accountability.

• Own budgets for content production, speaker fees, sponsorships, influencer partnerships, and related programs.

• Track content performance through engagement, share of voice, category association, pipeline influence, and sales adoption of content assets.

• Lead large-scale content and brand initiatives with a high degree of autonomy and ensure alignment with broader marketing and organizational priorities.

• Resolve cross-functional dependencies, manage competing priorities, and drive adoption of improved content and brand processes.

Requirements:

• 7+ years of experience in content marketing, brand marketing, or content strategy, including experience in B2B SaaS or a comparable technical category.

• 2+ years of direct people management experience or experience managing a blended team of employees, freelancers, and agencies.

• Proven ownership of a brand or category narrative and experience turning that narrative into a sustained content program rather than a one-off campaign.

• Demonstrated experience building or managing speaker, analyst, influencer, conference, podcast, or partner co-marketing programs.

• Strong editorial judgment with excellent hands-on writing and editing skills, combined with the ability to develop and execute broader strategy.

• Proven ability to partner closely with Sales and/or Demand Generation to create content that supports pipeline and revenue opportunities.

• Strong strategic thinking, prioritization, project management, and cross-functional collaboration skills.

• Ability to operate independently, make decisions with limited supervision, and provide strategic direction across multiple stakeholders.

• Experience mentoring team members and managing senior contributors, freelancers, agencies, and external partners.

• Strong understanding of content and social analytics, with the ability to evaluate performance through meaningful business metrics such as pipeline influence and share of voice.

• Experience producing original research or data-driven thought leadership is a plus.

• Familiarity with physical security, loss prevention, retail operations, or other operations- and data-focused industries is desirable.

• Must be a Canadian or American citizen or otherwise eligible to work in Canada or the United States.

• Willingness to undergo a criminal records check upon hire and comply with applicable security policies and standards.

Benefits:

• Canada OTE compensation of CA$124,885–CA$172,000, with equity offered.

• Remote work opportunity in Canada.

• Meaningful equity for full-time, permanent employees.

• Comprehensive benefits package.

• Monthly reimbursement for fitness, wellness, or mental health programs.

• Annual support for professional growth and development.

• Flexible approach to where and how work gets done where the role permits.

• High-autonomy and entrepreneurial environment with clear expectations and candid feedback.

• Strong team-oriented culture with opportunities for social connection and collaboration.

• Significant opportunity to shape brand strategy, content operations, thought leadership, and market positioning.

• Opportunity to work cross-functionally with Sales, Demand Generation, Product Marketing, and executive stakeholders.

• Career advancement based on contribution, initiative, and impact.