Senior Manager, B2B Outbound Marketing

• Build and own a full digital outreach path for each subsidiary by identifying decision makers for each product, define specific buyer personas for each business sales activity and grow contact lists from verified sources and research.
• Run multi-channel outbound sequences across email, LinkedIn and other social and digital channels, tailored by subsidiaries, with messaging that speaks to a targeted audience.
• Coordinate efforts with email deliverability specialists for all outbound email domains: authentication and IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements, to reach corporate inboxes protected by enterprise filters.
• Systematize a cross-subsidiary strategy that converts M3's proprietary data assets, such as a network of physicians or health-system relationships— into a repeatable pipeline of qualified conversations through referrals and warm introductions.
• Use AI-assisted research and personalization: build account and contact intelligence, generate personalization at scale, test and refine messaging, while maintaining M3 human review and brand standards.
• Partner with the business development and marketing leads of each subsidiary on target account lists, handoff criteria, follow-up cadence, and feedback on message performance;
• Operate designated BU’s technology stack for outreach (sequencing, Sales Navigator,), integrate it with their CRM’s and recommend new or advanced tech tools.
• Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona, and use the data to retire what does not work and scale what does.

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred.
• 7+ years in B2B digital outreach, demand generation, or sales development, with at least 3 years owning persona marketing for outbound commercial revenue generation
• Demonstrated success reaching senior decision makers in healthcare, health systems, experience selling recruitment, staffing, or physician placement services strongly preferred.
• Hands-on experience with sequencing platforms (e.g., Outreach, Apollo, HubSpot Sequences), LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.
• Experience supporting or consulting for multiple business units, clients or brands with distinct customers.
• Working knowledge of email authentication (SPF, DKIM, DMARC, BIMI), domain and IP warming, reputation monitoring, and inbox placement testing, and of how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail.
• Ability to identify and verify the true buyer within a target organization (budget owner, decision maker, and influencers), distinguish them from adjacent or easier-to-reach contacts, and hold a disciplined outreach cadence toward that person without defaulting to volume.
• Understanding of how health systems, medical groups, and staffing firms recruit physicians, and who own those decisions
• Strong writing skills: short, specific with the ability to adapt voice by persona and by subsidiary brand.
• Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service as they apply to outbound outreach.
• Ability to use AI tools for research, personalization, and testing, with judgment about accuracy, brand, and disclosure.
• Ability to manage several concurrent programs independently, prioritize across businesses, and report clearly to sales and marketing leaders.
• Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards.

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

M3 USA is seeking a Senior Manager, B2B Outbound Marketing to develop and execute targeted outbound strategies across our portfolio of healthcare businesses.

This is a hands-on, strategically focused role centered on identifying the right business decision-makers, building targeted prospect audiences, and generating qualified sales conversations through personalized, multichannel outreach.

You will work closely with sales and marketing leadership across multiple business units to develop buyer personas, build outreach campaigns using email, LinkedIn, and sales engagement platforms, and continuously optimize performance to drive measurable pipeline growth.

This is not a traditional digital advertising or paid media position. We are looking for a B2B marketing professional with demonstrated experience building and executing outbound programs that connect sales teams with qualified prospective customers.

Originally posted on Himalayas