Senior Director, Marketing Finance

We are building a new Marketing Finance capability to support the next phase of our growth strategy. 

The Senior Director, Marketing Finance will serve as the senior Finance partner to our Marketing organization, helping shape how we invest across consumer, provider and digital marketing and bringing rigorous financial thinking to marketing strategy, measurement and resource allocation. 

This is not a traditional cost-management FP&A role. We are looking for a leader with deep Marketing Finance expertise who understands how marketing creates value and can work alongside Marketing leaders at the level of individual channels, campaigns, customer journeys and investment decisions. 

The successful candidate will build this capability from the ground up and establish what world-class Marketing Finance looks like for the company. 

What You Will Do 

Partner on Marketing Strategy 

• Serve as a strategic financial partner to the CMO and senior Marketing leadership. 

• Translate marketing strategy into investment choices, financial outcomes and measurable business objectives. 

• Provide an independent, analytically rigorous perspective on where marketing dollars can create the greatest enterprise value. 

• Help leadership make trade-offs across consumer, provider, digital, brand and other marketing investments. 

Drive Marketing Investment Effectiveness 

• Develop frameworks to evaluate marketing ROI, incrementality, and effectiveness. 

• Connect marketing investments to customer and provider behavior, funnel performance, revenue and long-term value creation. 

• Partner with Marketing and analytics teams to improve measurement, attribution and performance transparency. 

• Evaluate channel and campaign economics and identify opportunities to scale, optimize or redirect investment. 

• Build financial frameworks that enable disciplined test-and-learn approaches to marketing investment. 

Build the Marketing Finance Capability 

• Design and build the company's Marketing Finance team and operating model. 

• Establish consistent processes for marketing investment planning, forecasting and performance management. 

• Create the KPIs, analytics and decision frameworks required to support Marketing leadership. 

• Build a regular Marketing investment and performance review that focuses on outcomes and return, not simply spend versus budget. 

• Bring external best practices and help raise the organization's overall capability in marketing investment management. 

Connect Marketing to Enterprise Planning 

• Integrate marketing strategy and performance into the company's annual planning, forecasting and long-range planning processes. 

• Develop scenarios that quantify the potential financial impact of incremental marketing investment. 

• Partner across Finance, Commercial, Strategy, Analytics and other functions to connect marketing activity to broader business performance. 

• Communicate insights and recommendations clearly to executive leadership. 

What We Are Looking For 

• 12+ years of significant progressive finance experience, including 5-7 years of deep expertise in Marketing Finance.

• Demonstrated experience partnering directly with a CMO or senior Marketing leadership team. 

• Strong experience supporting sophisticated consumer and/or digital marketing organizations. 

• Deep understanding of marketing ROI, channel economics, customer acquisition, funnel conversion, attribution, incrementality and investment optimization. 

• Experience evaluating and reallocating significant marketing investment portfolios. 

• Ability to move comfortably between strategy and detailed marketing tactics. 

• Demonstrated success building teams, processes or capabilities in an evolving environment. 

• Strong commercial judgment and ability to influence senior executives. 

• Ability to translate complex analytics into clear business decisions. 

Preferred Background 

• Experience within consumer, digital, e-commerce, technology, subscription or other analytically sophisticated marketing environments is highly desirable. 

• Healthcare or med-tech experience is a plus, but not required. We place greater value on deep Marketing Finance expertise and experience working with sophisticated marketing organizations. 

What Success Looks Like 

Within the first year, this leader will have created a Marketing Finance capability that gives Marketing and executive leadership a materially better understanding of: 

• Where our marketing dollars are being invested. 

• What business outcomes those investments are generating. 

• Which activities should receive more or less investment. 

• How marketing investment translates into growth and long-term enterprise value. 

The objective is not simply better control of marketing spend. It is better marketing investment decisions and higher returns on those investments.