Job Description
WHAT DOES A SENIOR COPYWRITER DO?
The Senior Copywriter will create compelling and persuasive content for various pharmaceutical and healthcare marketing campaigns. This role requires a deep understanding of the pharmaceutical industry, regulatory requirements, and the ability to translate complex medical information into engaging and accessible content. The ideal candidate will have a strong background in copywriting, excellent communication skills, and the ability to work collaboratively with cross-functional teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
- Curious. You must have an unquenchable thirst for knowledge — of the problem, the science, the solutions and our target (healthcare providers) — in order to sculpt the big ideas that drive action.
- Empathetic. Compassion leads to passion, and ultimately work that makes a difference for our clients and their targets (many of whom suffer). You’ll feel good about what you do here.
- Thoughtful. You can’t pun your way out of a pharma project. You need true strategy and craftsmanship to marry clinical understanding with creative inspiration to build work that wins. Writing in a heavily regulated industry is not for the faint of heart. You’ve got to have the resolve to power through to creative solutions. Words are weapons, after all.
- A team player. You will work with a dozen different departments to make your message come to life across a multitude of digital channels. Collaboration and laughter are key.
- A go-getter. No time? No problem!
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
Qualifications
WHAT ARE WE LOOKING FOR?
The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.
- 6+ years of copywriting experience in marketing, advertising, or a related field, including at least 2+ years of experience supporting DTC pharmaceutical clients
- Bachelor’s degree in marketing, advertising, or a related field required, or an equivalent combination of education and experience
- A strong portfolio demonstrating conceptual thinking and integrated campaign work, with a particular emphasis on social media, including script writing, as well as digital and email executions
- Strong understanding of writing across the digital landscape, from strategy and concept development to social, digital, web, email, and SEO
- Expertise in developing medically accurate, compelling copy for consumer audiences
- Experience managing complex projects in collaboration with internal and external account and creative teams
- Ability to make complex information clear and engaging, while also crafting memorable, attention-grabbing headlines. Be prepared to provide examples of both
- Proficiency in Microsoft Word and Excel required
- Experience with Figma is a strong plus
Additional Information
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at applicantsupport@eversana.com.
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Company Description
EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.