Senior Brand Manager - Rum

• Lead the growth agenda for assigned strategic brands, translating Global and Regional priorities into market growth opportunities.

• Develop consumer-led brand strategies that drive recruitment, premiumisation, penetration and long-term brand equity.

• Influence and challenge distributor partners to deliver high-quality marketing execution, investment decisions and business performance.

• Partner cross-functionally with Commercial, Customer Marketing, RGM, Finance and Insights teams to align brand and commercial priorities.

• Shape investment allocation and continuously optimize marketing effectiveness based on performance and business outcomes.

• Build strong relationships with Global, Regional and distributor stakeholders to drive alignment and sustainable growth across markets.

• Degree in Marketing, Business or a related field.

• 6-8+ years of experience in Marketing, Commercial or FMCG environments.

• Proven track record of driving brand growth and delivering commercial results.

• Experience leading brands, portfolios or complex multi-market initiatives.

• Strong consumer, cultural and commercial acumen, with the ability to turn insights into action.

• Experience managing marketing investments and evaluating effectiveness and ROI.

• Strong stakeholder management and cross-functional leadership skills.

• Ability to influence senior stakeholders, distributors and agency partners in a matrix environment.

• Strong digital, data and AI literacy, with a passion for applying new capabilities to drive marketing effectiveness.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.