Job Description
工作地点：广州
关于该职位
NIQ/GfK致力于通过深度消费者洞察帮助客户实现业务增长。
作为定性研究团队核心成员，您将负责科技与耐用品（Tech & Durable）行业重点客户，包括但不限于：
• 消费电子
• 手机及智能终端
• 家电
• 智能家居
• IT及数字设备
• 新兴科技产品
您将作为客户可信赖的战略合作伙伴，带领团队为客户提供高质量洞察咨询服务，推动客户增长，同时支持业务拓展及团队发展。
主要职责
一、客户管理与战略合作
• 负责科技与耐用品行业重点客户的日常管理与战略合作
• 与客户高层（市场部、消费者洞察部、产品部、创新部及战略部门）建立长期伙伴关系
• 深入理解客户业务挑战并转化为有价值的研究解决方案
• 主导客户项目汇报及高层沟通
• 提供具有商业价值和可执行性的消费者洞察建议
• 持续提升客户满意度及合作深度
二、研究项目管理与专业领导
独立领导定性研究项目全流程，包括：
• 品牌研究
• 产品创新研究
• 概念测试
• 用户体验研究（UX）
• 消费者旅程研究
• 品牌传播研究
• 零售与购物者研究
主要工作：
• 设计研究框架与方法论
• 指导访谈、焦点小组及其他定性研究执行工作
• 完成分析、策略洞察提炼及故事线搭建
• 整合多维度数据输出商业建议
• 推动数字化及创新研究方法应用
三、业务拓展与商业增长
• 负责所辖客户业务增长及收入目标达成
• 主导项目提案撰写及客户竞标工作
• 挖掘现有客户及潜在客户商业机会
• 与销售及客户团队协同推动客户增长计划
• 参与行业洞察发布及市场影响力建设
四、行业洞察与思想领导力
• 持续关注科技与耐用品行业发展趋势
• 深入了解消费者行为变化、技术创新及市场动态
• 输出行业观点及研究成果
• 代表公司参与行业论坛、客户活动及市场交流
任职要求
• 统招本科及以上学历
• 5年以上市场研究、消费者洞察、咨询相关经验
• 丰富的定性研究项目经验
• 优秀的客户管理及顾问式服务能力
• 能够独立管理复杂项目及客户关系
• 出色的分析能力、洞察能力及商业思维
• 优秀的中英文沟通及汇报能力
Additional Information
/LP
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion