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Job Description:
About the Role
We are looking for an experienced Regional Sales Manager – South India to lead the growth of our Industrial Adhesives & Tapes business across the region.
This role combines strategic sales leadership, technical solution selling, key account management, channel development and people leadership. You will work closely with customers and cross-functional teams to identify new opportunities, solve complex application challenges and deliver sustainable, profitable growth.
The ideal candidate brings strong industrial B2B experience, commercial acumen, a customer-first mindset and the ability to build and lead a high-performing sales organization.
Key Responsibilities
1. Regional Business Leadership
- Develop and execute the South India sales strategy in partnership with Division leadership to achieve revenue, growth and profitability objectives.
- Translate market insights, customer needs and competitive intelligence into actionable business plans.
- Identify new industries, applications, customers and market opportunities for Industrial Adhesives & Tapes.
- Manage the regional sales budget and optimize resources to maximize business impact.
- Track business performance and take timely corrective actions to deliver results.
2. Customer & Market Development
- Build strong, long-term relationships with strategic customers and key decision-makers.
- Lead complex sales opportunities, commercial negotiations and large customer engagements.
- Understand customer processes and application requirements to position the right adhesive and tape solutions.
- Drive new customer acquisition, product conversions, specification wins and expansion of existing accounts.
- Partner with Technical Service, Application Engineering, Marketing and other functions to develop customer-focused solutions.
3. Channel & Go-to-Market Excellence
- Develop and execute an effective route-to-market strategy across the region, leveraging direct and channel sales.
- Build, develop and motivate distributors and channel partners to expand market reach and improve business performance.
- Establish joint business plans with key channel partners and monitor execution.
- Identify opportunities to strengthen market coverage and improve channel productivity.
4. Sales Operations & Commercial Excellence
- Maintain a robust sales pipeline and ensure disciplined opportunity management.
- Drive accurate sales forecasting and effective use of Salesforce/SFDC across the sales organization.
- Monitor revenue, profitability, pricing, product mix and other key business metrics.
- Use data and analytics to identify trends, diagnose performance gaps and support business decisions.
- Provide regular business reviews, market updates and forecasts to Division leadership.
5. People Leadership & Capability Building
- Lead, coach and develop the regional sales team to achieve business objectives.
- Establish clear priorities, performance expectations and development goals for team members.
- Build sales capability through coaching, mentoring and field-based development.
- Support recruitment and onboarding of sales talent and build a strong succession pipeline.
- Create a culture of accountability, collaboration, customer focus and continuous improvement.
6. Compliance & Organizational Leadership
- Ensure adherence to corporate policies, professional standards and quality requirements.
- Act consistently with the company's values, ethical standards and commitment to responsible business practices.
- Actively participate in relevant corporate and Division initiatives.
Basic Qualifications
- Bachelor’s degree in Engineering or Science.
- 10+ years of core industrial B2B sales experience.
- Proven experience managing sales teams and regional business.
- Strong understanding of industrial customers, sales cycles and solution-based selling.
- Demonstrated experience in achieving revenue and business growth objectives.
- Willingness to travel extensively across South India.
Preferred Qualifications
- MBA or postgraduate qualification in Sales, Marketing or Business Management.
- Experience in Industrial Adhesives & Tapes, specialty chemicals, engineered materials or related industrial solutions.
- Experience working with manufacturing customers and technical applications.
- Experience managing strategic/key accounts and complex negotiations.
- Experience with Salesforce/SFDC or similar CRM platforms.
Key Competencies
- Strategic Sales Leadership
- Customer & Key Account Management
- Industrial Solution Selling
- Business & Financial Acumen
- Channel & Market Development
- Data-Driven Decision Making
- Leadership & Coaching
- Negotiation & Influencing
- Cross-Functional Collaboration
Measures of Success
Success in this role will be reflected through:
- Achievement of regional revenue and profitability objectives
- Sustainable growth across existing and new customers
- Expansion into new applications, industries and markets
- Strong strategic account and channel performance
- Effective pipeline and forecast management
- Improved sales team capability and performance
- Strong customer engagement and solution adoption
- Disciplined execution of the regional sales strategy
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