About SumUp
SumUp's New Markets field sales team is the engine behind our expansion into Eastern Europe and the Nordics — a region with real momentum and significant room to grow. Right now, our Territory Managers across the Nordics need a strong regional leader to unite them, sharpen their performance, and unlock the next phase of scale.
As Regional Sales Manager, you'll manage up to 10 Territory Managers, each leading their own network of self-employed field sales consultants. This isn't a desk role — you'll be out in the field alongside your team roughly two weeks a month, setting the standard for what great looks like and building a sales culture that attracts, retains, and develops top talent.
The opportunity here is real: this role directly enables SumUp to open new markets, reduce leadership bandwidth constraints, and build a field sales organisation that can grow sustainably. If you're a senior sales leader who thrives on complexity, autonomy, and tangible impact, this is the role for you.
What you'll do
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Lead and develop up to 10 Territory Managers across Eastern European and Nordic markets, supporting them in building, coaching, and retaining high-performing teams of field sales consultants
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Own regional sales performance — tracking acquisition targets, profit margins, quota attainment, and TPV accuracy to keep the region on plan
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Spend approximately two weeks per month in the field, coaching Territory Managers through joint visits and hands-on leadership
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Drive a consistent sales culture across a distributed, self-employed workforce by setting clear direction, running regular team touchpoints, and leading by example
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Manage sales incentive campaigns and commission structures, ensuring the team is motivated and aligned to the business plan
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Feed insights back to the New Markets Launch Lead and wider stakeholders, connecting field performance to strategic planning
You'll be great for this role if…
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Proven experience leading multi-level field sales teams, including managing managers, in a fast-moving commercial environment
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Strong knowledge of merchant services, payments, or point-of-sale solutions and how to sell them effectively in the field
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A track record of coaching sales leaders to recruit, ramp, and retain high-performing teams — including in self-employed or distributed models
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Comfort operating in a highly autonomous, travel-heavy role where adaptability and presence are as important as strategy
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Strong analytical capability, with the ability to use performance data to identify gaps, make decisions, and improve results
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
📚 A dedicated annual L&D budget of €2000 for your individual development, which you can use to attend conferences and/or advance your career through further education
🌴 Break4me: 1-month sabbatical after 3 years of service
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
🌎 Opportunity to work with SumUppers globally on fintech products used by millions of businesses worldwide, based in Copenhagen with regular travel across Eastern Europe and the Nordics