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Marketing salaries →As the Programmatic Supervisor, you will oversee the execution and optimization of programmatic advertising campaigns for pharmaceutical clients, ensuring they meet client objectives and deliver strong performance. This role requires a detail-oriented leader with a deep understanding of programmatic advertising, data analysis and campaign management. You will work closely with cross-functional teams, including Media, Account and Analytics, to develop and implement programmatic strategies that align with business goals and client needs. The Programmatic Supervisor also oversees Programmatic Trader(s), fostering a culture of collaboration, accountability and continuous improvement.
The Programmatic Supervisor manages the programmatic resources and all day-to-day planning, buying and reporting work for a portfolio of pharmaceutical brands, spanning both Healthcare Professional (HCP) and Direct-to-Consumer (DTC)/patient audiences. The Programmatic Supervisor is able to identify and independently mitigate low-level risk scenarios, accompanied by conflict-resolution actions, and knows when to properly engage and escalate issues to senior media team members. Because this work supports pharmaceutical brands, the Programmatic Supervisor is also expected to understand, and help ensure adherence to, the Medical, Legal and Regulatory (MLR) review requirements unique to pharmaceutical advertising, along with the platform-specific healthcare advertising policies governing paid media.
The primary responsibility of the Programmatic Supervisor is the effective management and optimization of live programmatic campaigns and/or oversight of the Programmatic Trader(s) executing those accounts, while acting as the programmatic point person for specific accounts/brands within their portfolio of business.
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
Campaign Oversight & Optimization — Meet client objectives while implementing and managing programmatic campaigns within the agency trading desk; monitor and analyze campaign performance, brand safety and viewability expectations to ensure proper, agreed-upon standards are met.
Team Management & Delegation — Oversee Programmatic Trader(s), effectively managing and delegating work across the team; own quality assurance (QA) of Programmatic Trader tasks and deliverables before work is deemed final.
Client & Account Leadership — Act as the programmatic point person for specific accounts/brands within the portfolio of business allocated to you; maintain positive relationships with clients, vendors and agency partners, including internal agency partners.
Media Thought Leadership — Provide media thought leadership and guidance to the team — both to integrated media planning/account teams and when included in client meetings; provide clear direction to the internal programmatic team at planning kickoffs.
Proposal & Executional Ownership — Own the overall proposal, recommendation and executional output the programmatic team provides for assigned brand(s); independently develop client-facing slides and presentations without the support of creative or design.
Cross-Functional Collaboration — Understand the customer journey and how programmatic fits within it; partner closely with Media, Account and Analytics teams to develop and implement programmatic strategies aligned with business goals and client needs.
Process & Best Practices — Contribute to the development of team documents and playbooks based on experience and media industry knowledge; create and share best practices across the team; provide platform feedback and analysis.
Data Analysis & Reporting — Perform data analysis and optimization and contribute to campaign reporting; identify trends across clients and advertisers; identify compelling media learnings and provide case studies at the end of campaigns and throughout the year.
Risk Management & Escalation — Identify and independently mitigate low-level risk scenarios, accompanied by conflict-resolution actions; know when to properly engage and escalate issues to senior media team members; responsible for campaign audits and executing checks and balances.
Regulatory & Compliance — Ensure programmatic plans, targeting parameters and placements comply with FDA/OPDP guidance, client Medical/Legal/Regulatory (MLR) requirements and platform-specific healthcare advertising policies (e.g., Google, Meta, programmatic exchanges); maintain awareness of HIPAA and data-privacy considerations relevant to HCP and DTC/patient audience targeting; flag and resolve compliance risks before campaigns go live.
Vendor & Data Partner Management — Manage data partners and audience creation; evaluate and negotiate with media vendors and third-party verification/measurement partners to secure optimal terms and capabilities.
Budget & Resource Management — Oversee programmatic budgets and allocate resources effectively across the portfolio to maximize impact and efficiency.
Talent Development — Train and mentor Programmatic Traders and Associate Programmatic Traders; lead onboarding for new hires and direct reports; foster a culture of collaboration, accountability and continuous improvement.
Innovation & Market Awareness — Stay abreast of new and emerging trends and technologies while authoring industry-centric points-of-view (POVs); constantly think of new solutions to meet clients' brand goals.
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES
The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.
Bachelor's degree or equivalent education plus professional experience required.
4-7 years of experience in programmatic advertising, data analysis and campaign management, including hands-on-keyboard experience.
Proven experience managing programmatic campaigns and leading programmatic teams.
Expert in demand-side platforms (e.g., The Trade Desk, DV360, Amazon DSP).
Experience managing data partners and audience creation.
Expert in third-party verification tools (e.g., DoubleVerify, IAS, MOAT, or other).
Working knowledge of HIPAA and data-privacy considerations as they relate to HCP and DTC/patient audience targeting.
Working knowledge of the Medical, Legal and Regulatory (MLR) review process, FDA/OPDP promotional guidance, and platform-specific healthcare advertising policies, and the ability to apply that knowledge across a portfolio of brands.
Excellent leadership, communication and interpersonal skills.
Ability to think strategically and creatively, with a focus on innovation and continuous improvement.
Strong Microsoft Excel skills (including pivot tables, formulas, etc.).
Strong attention to detail and the QA process, ensuring work is fully vetted before it is deemed final.
Ability to train and mentor others.
Expert in independently developing client-facing slides and presentations without the support of creative or design.
Understands how to present media data and information in new and compelling ways.
Complete understanding of the media process from start to finish; understands the nuanced process of delegating work.
Ability to work and make decisions independently while understanding one's role within the larger team; does not work in a vacuum.
Oversees analysis of performance metrics and communicates or proposes optimization recommendations supported by data and insights; identifies trends in data to drive optimization.
Responsible for campaign audits, executing checks and balances.
Experience working in a fast-paced, dynamic environment; ability to manage multiple projects and priorities simultaneously.
Advanced problem-solving skills, prioritization, multitasking and time management.
Ability to clearly articulate thoughts, ideas and concerns as they relate to the greater good of the campaign.
PREFERRED QUALIFICATIONS
Advanced degree in Marketing, Communications or a related field.
Prior experience within a pharmaceutical or healthcare marketing agency, spanning both HCP and DTC/patient campaigns.
Experience with healthcare-specific, NPI-matched DSPs and data partners (e.g., DeepIntent, Doceree, PulsePoint) supporting compliant HCP targeting.
Experience negotiating programmatic guaranteed and private marketplace (PMP) deals with premium health publishers (e.g., WebMD, Everyday Health, Medscape, Doximity).
Direct experience managing, training or mentoring Programmatic Traders or Associate Programmatic Traders.
Relevant platform certifications (e.g., The Trade Desk EDGE Academy, Google DV360/CM360, IAB/programmatic certifications).
Experience contributing to new-business pitches, proposals and agency capabilities presentations.
Familiarity with connected TV/OTT, digital audio, native and digital out-of-home (DOOH) programmatic channels as applied to pharmaceutical brand strategy.
Direct experience across a variety of pharmaceutical therapeutic areas (e.g., oncology, rare disease, cardiovascular).
Familiarity with global markets and cultural nuances in programmatic advertising.
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit eversana.com/careers. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at applicantsupport@eversana.com.
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EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.