About the job
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main responsibilities:
We are looking for a strategic and execution-focused Product Manager who can turn market insights into impactful marketing strategies. The ideal candidate has experience in the self-pay healthcare market and Direct-to-Consumer (DTC) digital marketing. You will lead end-to-end brand management and collaborate cross-functionally to drive vaccine growth.
Key Accountabilities:
Market Insights, Strategy & Planning
- Generate deep market insights (consumer behavior, motivations, barriers, competitive landscape) and translate insights into actionable strategies.
- Formulate, implement, and monitor effective brand and marketing strategies in collaboration with cross-functional teams.
- Meet or exceed annual brand contribution and performance objectives.
- Recommend and adapt global marketing strategies to local market needs.
- Lead the development and validation of long-range planning and forecasting models to support budget, supply, and brand growth accuracy.
Forecasting & Business Management
- Prepare, implement, and review monthly rolling forecasts ensuring timely delivery of goods and optimal inventory levels.
- Collaborate with Market Access, KAM, and Sales teams on pricing strategy.
- Support analysis of brand sales performance, salesforce excellence, and omnichannel KPIs.
Strategy-to-Execution Brand Management
- Design, supervise, and track execution of marketing activities and spending according to plan.
- Lead Direct-to-Consumer (DTC) marketing, including content strategy, digital funnel optimization, SEM/SEO, CRM, social media, and conversion tracking.
- Design, execute, and optimize local promotional materials and core selling messages to support brand growth.
- Recommend and secure approval for promotional materials in compliance with marketing strategy and regulatory requirements.
Medical, KOL & Stakeholder Engagement
- Coordinate medical activities such as scientific meetings, congress participation, lectures, and symposia.
- Build and maintain strong relationships with KOLs, government authorities, academic influencers, local policymakers, and major customers.
- Identify, coordinate, and support hospital/clinic listing activities to ensure product availability.
- Experience in both GP and HP channel.
Cross-functional Collaboration & Training
- Work with sales training teams to reinforce product knowledge and enhance field force competitive edge.
- Support implementation of omnichannel strategies and execution excellence.
Other Requirements
- Occasionally requires evening calls with headquarters teams in US/EU.
- Occasionally requires domestic and international travels, or week-end activities within local regulations.
- Ensure Sanofi First , Customer First mindset in all projects undertaken by constantly seeking best efforts, cost effective solutions, but also by knowing when to challenge ourselves and recognize failures.
- Ensure all activities operate in line with the Sanofi Code of Ethics and relevant policies.
- Sanofi employee must understand of own roles and responsibilities in avoiding health risk (Health), preventing accidents (Safety) and environment protection (Environment). Involved in any such activities must comply with HSE policy.
About you
Education
- B. Sc. Degree or above, major in Pharmacy, Business or related fields
Experience & Knowledge
- 4+ years of professional experience in MNC Marketing
- 2+ years in Self-paid Marketing department
- Experience in project delivery ownership and accountability
- Experience with self-pay market/ consumer marketing
Core Competencies/Skills
- Strong written and oral presentation skills, Chinese/English
- Project management and coordination
- Ability to effectively engage teams and cross-functional colleagues
- Analytical and numeracy skills
- Strong PowerPoint, excel skills
- Creative thinking & Problem solving
Why choose us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Pursue
progress, discover
extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!