Product Manager ROA

1. Defining and executing the short to mid-term (2-5 yrs) product portfolio strategy and plan (incl lifecycle mgmt.) in assigned markets

• Responsibility for turnover and profitability development within the key markets
• Identify growth opportunities in assigned markets to develop a market-specific medium to long-term product strategy and harmonize it with production and supply chain Alignment within the team
• Active study and analysis of market and competitive products for benchmarking, and to define actions to optimize turnover, market share and profitability.
• Gathers market knowledge about market standards and requirements and feeds them into NPS

2. PLC management and Product Performance Management

• Link between technical product development, Sales, Marketing and SCM. Provides input about necessary product improvements, innovations and sales activities.
• Adjustment of products in their lifecycle (performance, design, function, quality, costs)
• Reporting & Performance mgmt.

• CM1 / Net turnover and pcs analysis – securing the business plan achievement
• Define sales actions with sales and measure outcome

• Responsible to maintain maser data and product information (incl PIM etc)

3. SoP alignment

• Responsible for annual / project budget & demand planning in consultation with sales team.
• Responsible for rolling demand planning for the market in consultation with sales team.

4. Product Marketing

• Provide training to internal organisation and customers for new and existing products. Document trainings (video etc)
• Identify compelling story and USP´s
• Proactive sell -out support of customers
• Support marketing & communications on new product launches and manage related processes, collaterals for new products, and to (a) develop effective launch promotional plans and (b) to develop materials & conduct training for sales team.

5. New Product Development

• Steers the product development and launch of new products and improvement
• Provides feedback on businesss plan volumes / prices
• Aligns with different departments /countries