Mindshare: Senior Associate, Media, Egypt

 Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Senior associate will lead the development and execution of integrated media strategies across digital, TV, print, and out-of-home channels to enhance client presence, drive engagement, and achieve marketing goals, ultimately delivering significant growth and brand awareness for our clients. This role is ideal for a senior media professional with proven experience across multiple media channels, who is ready to lead complex projects, manage client relationships, and contribute to strategic planning at a senior level. 

• Develop and implement comprehensive integrated media strategies across TV, radio, print, out-of-home, and digital channels to support marketing objectives and enhance brand visibility. 
• Analyze market trends and audience data across all media channels to inform strategy and guide senior-level, data-driven decisions. 
• Design, execute, and oversee integrated campaigns across multiple channels, including TV, radio, print, out-of-home, social media, and digital advertising. 
• Lead the end-to-end process of integrated media campaigns from concept to execution, including budget management, media buying negotiations, and performance tracking. 
• Develop and manage an integrated media plan and calendar that aligns with marketing goals, audience insights, and channel mix. 
• Collaborate with internal teams, external partners, and media owners to negotiate rates and create high-quality, high-impact media placements. 
• Plan and manage paid media campaigns across traditional and digital channels, including TV, radio, print, OOH, PPC, display ads, and social media ads. 
• Track, analyze, and report on key performance indicators (KPIs) across all integrated media activities, presenting findings to senior stakeholders and clients. 
• Provide senior-level insights and strategic recommendations based on performance data to improve campaign effectiveness, media efficiency, and ROI. 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Bachelor's degree in Marketing, Communications, Media, or a related field.
• Minimum of 4-5 years of experience in integrated media, media planning/buying, or a related senior role.
• Proven experience across traditional and digital media platforms, including TV, radio, print, OOH, and digital, with strong campaign management skills.
• Strong understanding of social media, SEO, SEM, and digital advertising strategies. 
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights). 
• Excellent communication, organizational, and analytical skills. 
• Ability to lead complex projects, manage client relationships and multiple stakeholders, mentor junior team members, and meet deadlines.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.