Middle Influencer Manager

Accountabilities

• Identify and Evaluate Influencers: Source and assess creators across social media platforms using manual research, influencer marketing tools, and relevant databases.

• Leverage Creator Discovery Tools: Use TikTok Content Suite to discover potential partners, analyze creator content, and identify promising campaign opportunities.

• Manage End-to-End Campaigns: Coordinate influencer advertising campaigns from outreach and negotiations through briefing, approvals, content production, delivery, and performance reporting.

• Develop Creative Concepts: Collaborate with creators to develop compelling content ideas and campaign briefs informed by market insights, audience preferences, and campaign objectives.

• Analyze Campaign Performance: Monitor campaign results and creative effectiveness, interpret relevant performance metrics, identify successful approaches, and recommend improvements.

• Collaborate with Paid Acquisition Teams: Partner with paid-traffic specialists to adapt creator content for performance marketing campaigns and evaluate results after launch.

• Build Creator Relationships: Maintain effective communication with influencers, manage collaboration timelines, and help ensure content meets campaign requirements and deadlines.

• Support Diverse Marketing Activations: Contribute to influencer partnerships, YouTube initiatives, special marketing activations, and offline events to support broader brand objectives.

• Optimize Campaign Outcomes: Apply performance insights and emerging creator trends to improve campaign strategies, creative execution, and the effectiveness of influencer collaborations.

Requirements:

• Relevant Experience: At least 1.5 years of experience in influencer marketing, creator partnerships, digital marketing, or a related field.

• Influencer Sourcing and Management: Ability to independently identify, evaluate, approach, and communicate with creators, as well as manage partnerships throughout the campaign lifecycle.

• Social Media Expertise: Strong understanding of TikTok, Instagram, and YouTube, including current creator trends, content formats, and platform-specific opportunities.

• Language Skills: English proficiency at B1–B2 level or higher and Russian proficiency at C1 level.

• Analytical Thinking: Confidence working with campaign metrics, interpreting creative performance, and using data to recommend improvements.

• Organization and Attention to Detail: Strong project coordination skills, the ability to manage multiple campaign tasks, and a consistent focus on quality and deadlines.

• Communication and Initiative: Proactive communication, effective collaboration, and the ability to take ownership of responsibilities and move projects forward independently.

• Preferred International Experience: Familiarity with influencer marketing in Latin American, Asian, or African markets is an advantage.

• Preferred Industry Knowledge: Understanding of fintech, trading, investing, or related financial products is beneficial.

• Performance Marketing Awareness: Basic knowledge of paid acquisition and how influencer-generated content can be repurposed for performance campaigns is a plus.

Benefits:

• Competitive Compensation: A competitive base salary complemented by a performance-based bonus tied to key performance indicators (KPIs).

• Project Ownership: The opportunity to lead impactful creator campaigns and take meaningful responsibility for their execution and results.

• Campaign Investment: Access to a dedicated budget for developing, testing, and scaling influencer collaborations.

• Varied Marketing Projects: Opportunities to work across influencer marketing, YouTube campaigns, special activations, and offline events.

• Collaborative Environment: The chance to work with creative and technology-focused professionals on international marketing initiatives.

• Professional Growth: Opportunities to develop influencer marketing expertise, strengthen analytical capabilities, and expand experience across brand and performance marketing.

• Work Arrangement: Remote, full-time position. The original listing specifies eligibility in Belarus, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Portugal, Spain, and Serbia. Candidates should confirm whether hiring from the United States is available, as the listed locations do not include the US.