About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 130 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.
Media Manager (12 Month Contract)
Working in the dynamic environment of Four Seasons global headquarters, the Manager will be an integral member of the world-class integrated media team that builds a unified understanding of the guest and connects paid media executions to it across all global regions and the lines of business that drive Four Seasons property revenue.
Reporting to the Director, Americas and supporting all regions (AMER, EMEA and APAC), the Media Manager will build the Single View of Guest framework for paid media and own the success of its execution across regions. The role oversees the lines of business that drive property revenue streams – Rooms, Restaurants & Bars, Spa & Wellness, Wedding and Meetings & Events – connecting how paid media investment in each influences guest behavior and total property performance. The Media Manager will identify cross-business opportunities for Four Seasons properties, reduce duplicated or competing investment globally against the same guest, and translate guest insights into media plans that drive incremental value at the property level.
As part of this role, the successful candidate will manage stakeholders such as but not limited to regional and property marketing teams across AMER, EMEA and APAC, line of business marketing and operations leads, guest data and analytics teams, the Corporate Paid Media COE, paid media agencies, external platforms, and any data and measurement partners. Channels in scope include but are not limited to search, social, display, video, programmatic and MetaSearch – executing a multi-channel, audience-led strategy and analysis. The successful candidate will oversee audience governance, crossline of business media guidelines and measurement standards – yielding consistency between media investment, guest priorities and property outcomes in every region. The successful candidate will demonstrate deep subject matter expertise in data-driven media, identity and measurement; knowledge of the global media and privacy landscape a plus.
What You’ll Be Doing:
SVOG Framework Build & Ownership
- Build and own the Single View of Guest (SVOG) framework for paid media, defining the guest journey, audience, measurement and governance standards that connect media to guests across all regions and property lines of business.
- Set the SVOG roadmap, milestones and success metrics, and report progress to the Director, Americas and Commercial leadership.
- Manage the property paid media cluster framework (campaigns dedicated to properties in the same geographic location) and evolving it within SVOG frameworks.
- Map guest overlap and journey intersections across Rooms, Restaurants & Bars, Spa & Wellness, and Weddings, Meetings & Events to identify cross-sell, upsell and repeat-visit opportunities.
- Establish guidelines for audience sequencing, frequency and suppression across lines of business so guests experience one coherent Four Seasons voice.
- Partner with Owned & Earned teams to connect SVOG insights to integrated ideas and channel activations across communication vehicles.
Cross-Regional SVOG Execution
- Lead the rollout of the SVOG framework across AMER, EMEA and APAC, adapting for regional market, platform and privacy differences while protecting global consistency.
- Partner with regional and property marketing teams to embed SVOG standards into regional media plans.
- Track and report regional adoption and performance against SVOG success metrics, identifying gaps and driving corrective action.
- Share learnings and best practices across regions, building SVOG playbooks and training for regional teams.
Property Lines of Business & Revenue Impact
- Oversee paid media alignment across the lines of business that drive property revenue streams – Rooms, Restaurants & Bars, Spa & Wellness, and Weddings, Meetings & Events.
- Connect paid media investment across these lines of business to total property outcomes, including direct bookings, room revenue, and outlet, spa and event revenue.
- Build crossline of business media recommendations that balance Masterbrand, property and line of business priorities, reducing duplication and competing investment against the same guest.
- Identify where Masterbrand and line of business campaigns lift or cannibalize property demand, and recommend budget, flighting and channel adjustments.
- Develop property-facing enablement – playbooks, audience toolkits and reporting views – that make crossline of business media actionable for property teams.
Audience, Data & Identity Strategy
- Lead first-party audience strategy for paid media in partnership with CRM, Guest Data and Digital teams, activating guest segments across media partners.
- Innovate first-, second- and third-party data strategies to build into each media plan across lines of business and regions.
- Define a shared audience taxonomy and segmentation standards to create, actively manage and optimize audiences in partnership with media agencies (where applicable) across media partners.
- Partner on data use cases to enable privacy-safe matching, activation and measurement.
- Ensure audience use complies with regional consent, privacy and data governance standards in partnership with Legal, Privacy and IT.
Measurement, Analytics & Reporting
- Build the SVOG measurement framework that connects media exposure to guest actions and property revenue, including attribution, incrementality and marketing mix model inputs.
- Partner with the data/analytics team to develop unified dashboards showing paid media performance by region, guest segment, line of business and property.
- Analyze multiple sources of revenue data across Adobe Analytics, booking data, and search and social platforms to surface actionable insights.
- Design and run a test-and-learn agenda (holdouts, geo tests, lift studies) to validate crossline of business hypotheses across regions.
- Create insights and lead wrap-up reports that inform future year planning and forecasting across regions and lines of business.
Media Platform & Partner Management
- Manage agency partner(s) across regions to deliver on SVOG KPIs, including audience onboarding, campaign trafficking and setup across paid digital and social instances.
- Lead audience, data and measurement conversations with key platform partners, including clean room and data collaboration capabilities within joint business plans.
- Manage corporate scorecard metrics and measure SVOG performance tied to key Commercial KPIs by region.
- Support invoice & actualization management for SVOG-related investment with agencies and Four Seasons Finance.
- Develop cross-line of business media plan governance and change management across all internal & external touchpoints.
Innovation & AI Enablement
- Outline AI enablement across audience modeling, predictive segments (e.g., propensity, guest lifetime value) and media optimization.
- Evaluate emerging identity, measurement and data partnership solutions and recommend pilots for Four Seasons.
- Monitor industry shifts – signal loss, privacy regulation and platform changes – and recommend adaptations to the SVOG framework.
What You Bring:
- College or University degree, preferably in business, marketing/media communications, analytics or a related program. MBA or data/analytics certification an asset.
- A minimum of 5 years of progressive experience in paid media, audience strategy or marketing analytics in an agency or client setting.
- Preferable experience in hospitality, travel or luxury, ideally in global, multi-property marketing spanning rooms, food & beverage, spa and events. Background in building audience and measurement frameworks and rolling them out across regions, first-party data activation and connecting media to revenue outcomes. Experience with media agency management.
- Expertise with audience-led, integrated media strategy and activation across multiple regions, properties and lines of business.
- Strong analytical thinking with the ability to connect media exposure to guest behavior and revenue outcomes, and to clearly communicate findings and solutions.
- Communication/presentation skills will be a key focus, sharing results and insights with property, regional and corporate marketing teams as well as leadership.
- A deep passion and understanding of the guest journey, first-party data, identity, and measurement trends.
- A proven track record of building frameworks that unify data and media and scaling them successfully across regions and stakeholders.
- Ability to work cross-functionally in a fast-paced, matrixed environment managing multiple stakeholders and priorities, balancing corporate, regional and property needs.
- Lead key media operations including audience governance, stewardship of media buys, proof of performance and budget actualization.
- Strong computer skills in a PC and Mac environment including:
- MS Office (Word, PowerPoint, Excel), Microsoft Excel Pivot tables/VLookups.
- Adept at learning new applications.
- Working knowledge of audience activation, identity resolution and data clean rooms (e.g., Google Ads Data Hub, Amazon Marketing Cloud, LiveRamp).
- Understanding of measurement methodologies including multi-touch attribution, incrementality/lift testing and marketing mix modeling.
- Familiarity with CDP and CRM platforms (e.g., Salesforce, Adobe Experience Platform).
- Experience with Adobe Analytics, Google Analytics (GA4), SA360, Campaign Manager 360, Display & Video 360 and Meta Business Manager.
- Data visualization tools (e.g., Tableau, Power BI, Looker Studio); SQL is a plus.
- Knowledge of privacy regulations and consent frameworks (e.g., GDPR, CCPA).
- Highly results oriented with experience increasing top line revenue and connecting media to long term ROI.
Who You Are:
- Exceptional communication (written and verbal) and interpersonal skills, with the ability to turn complex data into clear stories for marketing, property and executive audiences.
- Enterprise mindset – able to align regional, property and corporate teams around shared guest goals.
- Comfortable working across cultures, markets and time zones.
- Ability to deliver key results in an environment with multiple tasks and time constraints.
- Excellent project management skills - able to conceive and implement projects from start to finish, stay on budget, manage processes and expectations, and stay committed to deadlines.
- Curiosity and passion for audience, data and measurement innovation.
- Insight to action through analytics.
- Ability to think critically and evaluate best possible solutions and procedures.
- Able to work independently, solve problems, take initiative, and use good judgment.
- Well-organized, able to set priorities and be detail oriented.
- Outstanding resource and budget management skills.
- Experience building frameworks or operating models and scaling them across regions.
- Experience connecting media investment to revenue outcomes across multiple properties and lines of business.
- Strong leadership skills with the ability to lead, influence and train others.
- Experience managing the strategy and articulation of media and audience data across internal & external stakeholders.
- Hospitality, travel or luxury industry experience preferred.
Annual Base Salary Range: $95,000 - $125,000 CAD
This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid
Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.