Media Analyst

Neptune Retail Solutions is the unparalleled leader in omnichannel retail marketing across the U.S. and Canada. Neptune's In-Store Media network is unmatched across 60,000 locations and 140 banners, including Albertsons, CVS, Dollar General, Family Dollar, HEB, Kroger, Loblaw, Metro, Publix, Sobeys, Southeastern Grocers, Meijer, HyVee, Total Wine & More and Wakefern. Linked to its market-leading Digital Incentives Network at many of the same retailers plus BJ's and Target, along with Neptune's exclusive ability to combine in-store and Digital OOH content into a single platform with unparalleled precision, scale and proven results, the Company is "one of one," uniquely positioned to seamlessly drive traffic, conversion and profitable revenue growth for retailers and advertisers. For more information, visit www.neptuneretailsolutions.com.

The Media Strategy Analyst is a critical role on the NRS Media Activation team within the digital media arm of NRS. At NRS we focus on the power of data and linking our products together to support one campaign by being “one of one” in the market. In this role you will support the NRS Digital, National, and Retail Sales teams by managing the digital media pre-sales process, including building campaign proposals in response to advertiser or agency RFPs, as well as for prospective pitches. You will support our proprietary DOOH planning process using our owned & operated planning and activation DSP. You will also support social, programmatic display, targeted email, and CTV programs. You will work with internal teams including ad operations, trading, digital account managers, consumer insights and more to develop fully integrated and strategic advertising programs. The ideal candidate will be highly organized and have advanced excel skills. You will need to be highly adaptable as part of a team that is consistently evolving. It is preferred that you have experience working with clients directly, have a foundational knowledge of digital marketing channels, and have worked at a media agency, ad tech company, or in a comparable marketing role.

JOB DESCRIPTION

What you will do:

• Develop omnichannel digital media campaigns including programmatic DOOH, DOOH tied to instore campaigns, programmatic display, video, CTV, targeted email, and social campaigns. You will use data to differentiate the value of Neptune’s media offerings and deliver on client objectives and strategies
• Join client meetings to provide media expertise ranging from discovery to campaign performance
• Make data informed targeting, platform, and channel recommendations
• Collaborate with cross-departmental functions and inter-departmental teams
• Utilize project management skill set to maintain campaign documentation across a variety of tools and platforms
• Communicate effectively and work proactively to ensure that the pre-sale phase is efficient and productive
• Contribute to additional projects to support company objectives and team success
• Work within our owned and operated ad tech platforms

Your strengths:

• Working knowledge of digital advertising, reporting, and various targeting methodologies especially in Programmatic Digital Out of Home
• Ability to problem solve, make quick decisions, and meet multiple deadlines in a fast-paced atmosphere while staying adaptable and professional under pressure
• Excellent verbal and written communication skills
• Relationship building with cross-functional partners and clients
• Superior time management and organizational skills
• Self-motivated learner and passionate team player

Applicant Requirements:

• Bachelor’s degree in marketing, communications, digital media, or other business-related field
• 2-4 years’ experience in digital media or sales supporting roles
• Bonus if you have experience working in a DSP, Targeting Platform, Analytics Tool, or other media related framework

Applicants must be able to work for any U.S. employer and not require sponsorship either now or in the future.

Applicant Privacy Notice

Neptune Retail Solutions is an Equal Opportunity Employer

Originally posted on Himalayas