Media Advertising Operations Senior Associate

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Role Summary and Impact

The Media Advertising Operations Senior Associate is responsible for leading the execution, optimization, and performance analysis of paid social campaigns with a strong focus on TikTok and Meta platforms. This role ensures campaigns are launched and managed according to global best practices, leveraging audience insights, platform capabilities, and data-driven optimization strategies to maximize reach, engagement, and business results. By partnering closely with internal teams and clients, the specialist provides strategic recommendations, translates campaign performance into actionable insights, and drives continuous improvement across paid social initiatives, ultimately contributing to stronger brand growth, media effectiveness, and measurable marketing impact

 

Skills and Experience:

• 2+ years of experience managing and optimizing paid social campaigns across Meta Ads Manager and TikTok Ads Manager.
• Strong understanding of audience targeting, campaign structures, bidding strategies, and performance optimization.
• Experience analyzing campaign results and translating data into actionable insights and client recommendations.
• Proficiency in Excel and digital marketing analytics for reporting and performance tracking.
• Ability to manage multiple campaigns simultaneously while collaborating effectively with clients and cross-functional teams.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.