Marketing Technology and Platform AI Specialist (Associate)

Accountabilities

• Assess clients' current use of Google Ads, Meta, TikTok, GA4, Search Console, and related marketing platforms, including the AI capabilities they already have available.

• Map and evaluate native AI functionality across campaign creation, audience targeting, bidding, creative development, measurement, optimization, and performance analysis.

• Identify areas where clients are duplicating capabilities that platforms already automate and highlight opportunities to better leverage existing native features.

• Determine where differentiated, client-owned intelligence can provide additional value across or above existing marketing platforms.

• Evaluate clients' SEO and Answer Engine Optimization (AEO) practices and assess how AI-powered search is influencing visibility, discovery, and performance.

• Advise on marketing data access, consent, and relevant POPIA requirements relating to direct marketing activities.

• Support the evaluation and prioritization of marketing AI opportunities through use-case scoring and pilot selection.

• Contribute practical platform and AI expertise to client workshops, assessments, and consulting engagements.

• Provide clear recommendations that distinguish between capabilities best handled natively by existing platforms and opportunities requiring additional technology or intelligence.

• Disclose any current agency, platform, or competitor affiliations that could create a conflict of interest before participating in an engagement.

Requirements

• Degree in Marketing, Commerce, Information Systems, or a related discipline, or equivalent professional experience.

• Minimum 7 years of experience in paid media, performance marketing, marketing technology, or a closely related field, including agency experience.

• Hands-on experience managing campaigns across at least three major advertising platforms.

• Demonstrated experience evaluating and using platform-native AI capabilities, such as Google Performance Max, Meta Advantage+, or comparable tools.

• Strong current knowledge of advertising, analytics, search, and marketing technology platforms.

• Practical understanding of SEO and AEO and the evolving impact of generative and AI-powered search on digital visibility.

• Strong analytical and problem-solving skills, with the ability to assess complex marketing technology environments and turn findings into actionable recommendations.

• Understanding of marketing data access, consent requirements, and POPIA direct marketing considerations.

• Comfortable working directly with clients, facilitating discussions, presenting findings, and contributing to consulting engagements.

• Able to work independently and adapt quickly to different client environments, objectives, and technology stacks.

• Strong communication skills and the ability to explain technical platform capabilities in clear, business-focused language.

• Current Google Ads and Google Analytics certifications are preferred.

• Ability to manage potential conflicts of interest transparently and professionally.

Benefits

• Fully remote working arrangement.

• Flexible engagement model based on individual client statements of work.

• Scope, number of days, and daily rate agreed separately for each engagement.

• Competitive daily rate agreed per engagement.

• Opportunity to work on AI-focused consulting engagements with marketing-led clients.

• Exposure to leading advertising, analytics, search, and AI platforms.

• Opportunity to influence how organizations adopt and integrate platform-native AI capabilities.

• Variety of client projects, marketing use cases, and technology environments.

• Opportunity to contribute to workshops, pilot programs, and strategic AI initiatives.

• Client-site or in-person workshop attendance when required by the engagement.