The Marketing Specialist is responsible for developing and executing marketing initiatives that strengthen Proliant Dairy's brand, support sales growth, generate qualified leads, and increase market awareness. This role serves as a strategic partner to the commercial team while also managing the day-to-day execution of marketing activities.
Education:
Bachelor's degree in marketing, communications, business, or related field.
Experience:
3+ years of marketing experience preferred.
JOB DUTIES:
Brand & Communications
- Lead and maintain the company's brand strategy and visual identity.
- Manage rebranding initiatives, brand rollout activities, and brand governance.
- Develop and execute annual marketing and communication plans.
- Manage website content, social media, email campaigns, and corporate communications.
- Create and maintain marketing materials, brochures, presentations, product literature, and digital content.
Sales & Lead Generation Support
- Support commercial growth by generating, researching, and qualifying potential leads using available sales and marketing tools.
- Assist the sales team with prospecting activities and lead pipeline development.
- Develop customer-facing sales tools, presentations, and value propositions.
- Measure marketing campaign effectiveness and contribution to sales opportunities.
Market Intelligence
- Conduct market research to identify trends, customer needs, growth opportunities, and emerging applications.
- Monitor competitor activities, positioning, product launches, pricing trends, and marketing strategies.
- Provide actionable market insights to support strategic decision-making and product development.
Product & Event Marketing
- Support product positioning, new product launches, and commercialization efforts.
- Coordinate trade shows, conferences, customer events, and industry marketing activities.
- Collaborate with Sales, R&D, Operations, and Leadership to ensure consistent messaging and market alignment.
Marketing Analytics
- Track and report key marketing KPIs, including lead generation, digital engagement, campaign performance, and return on investment.
- Recommend and implement continuous improvements based on data and market insights.
Vendor & Agency Management
- Manage relationships with:
- Graphic designers
- Digital agencies
- Website vendors
- Photographers
- Printers
- Promotional product suppliers
- Manage budgets and negotiate contracts when appropriate.
- Strong communication, project management, and organizational skills.
- Experience with digital marketing, content development, and CRM/marketing tools.
- Ability to manage multiple projects and priorities simultaneously
- Experience in B2B marketing.
- Experience within food ingredients, dairy, agriculture, or manufacturing industries.
- Experience supporting international sales organizations.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office and marketing software platforms.
- Ability to work daily and other hours as required.
- Ability to assist other work-related areas as required.
- Ability to travel both domestically and overseas.
COMPREHENSIVE BENEFITS:
A choice of three quality affordable healthcare coverage options
Vision coverage
Dental coverage
Health savings account with employer contribution/flexible spending accounts
401(k) retirement plan
Paid time off starting at 3 week/annual and 9 paid holidays
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or veteran status. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact human resources (515)-829-2378.
This is not necessarily an exhaustive list of the job duties and requirements associated with this job but is intended to represent an accurate reflection of the current job.