Marketing Specialist France - Chef(fe) de Produit France

Location: Boulogne-Billancourt, France
Contract: Permanent (Full-time)

Experience: 5+ years

Start date: September

WHO ARE WE?

At Jumbo Group, we believe that play, fun and innovation go hand in hand!

Our iconic brands (Dujardin, Nathan, Goula, Jumbo…) create unforgettable experiences for children and families around the world.

From timeless classics like Mille Bornes to the award-winning Hitster, as well as beloved games such as Le Cochon Qui Rit, Escape Game, Chrono Bomb and Nathan educational games, we develop products that bring generations together through play.

Our mission is simple: to create innovative, high-quality products that inspire people of all ages, always keeping the consumer at the heart of everything we do.

THE ROLE

We are looking for a Marketing Specialist France to join our French Marketing team.

Reporting to the France Marketing Manager, you will be responsible for supporting the successful commercialization and development of our product portfolio in the French market.

As the marketing lead for your product categories, you will act as the key link between the Global Brand Managers and the local French organization. You will ensure that global brand strategies are successfully adapted to the French market, coordinate product launches, and lead local marketing activations in close collaboration with Sales teams and external partners.

Using your knowledge of consumers, retailers and market trends, you will provide valuable market feedback, identify business opportunities and share local insights with the international teams to help optimize brand performance and support future developments.

This role offers a unique opportunity to combine strategic thinking with hands-on execution in a dynamic and collaborative international environment.

YOUR RESPONSIBILITIES

Market Analysis & Performance

• Conduct market research, competitive analysis and trend monitoring.
• Identify consumer trends and market opportunities.
• Monitor product portfolio performance (sell-in and sell-out).
• Evaluate product launches and marketing campaign performance, providing recommendations for continuous improvement.

Product Portfolio & Brand Development

• Act as the marketing lead for your assigned product categories in the French market.
• Serve as the key liaison between the Global Brand Managers and the local organization to ensure successful market execution.
• Coordinate new product launches with Sales teams and internal stakeholders.
• Contribute to discussions around product assortment, lifecycle management and local activation plans from a market and business perspective.

Strategic Marketing

• Develop and implement annual marketing plans for the French market.
• Define and execute 360° activation plans aligned with commercial objectives.
• Recommend marketing investments based on business priorities.
• Manage marketing budgets and evaluate the return on investment of marketing initiatives.

Operational Marketing

• Lead the development of marketing and sales support materials, including product pages, presentations, POS materials and catalogues.
• Coordinate communication campaigns with external agencies across digital, PR, influencer and media channels.
• Support the creation and adaptation of advertising content for TV, social media, web and print.
• Oversee updates to the company website and digital marketing assets.
• Monitor campaign performance and identify opportunities for optimization.

Trade Marketing & Events

• Support Sales teams with retailer activation plans and promotional initiatives.
• Develop in-store marketing tools to maximize brand visibility.
• Coordinate participation in trade shows, customer events and consumer activations.
• Collaborate with retail partners to ensure excellent execution of marketing plans.

PR & Influencer Marketing

• Coordinate relationships with PR and influencer agencies.
• Manage influencer campaigns, product seeding and media partnerships.
• Support the organization of press events and product launches.

WHO ARE WE LOOKING FOR?

• Master's degree (or equivalent) in Marketing, Business or a related field.
• Minimum 5 years of experience inProduct Marketing,Brand Management or Operational Marketing, ideally within toys, publishing, entertainment or children's products.
• Proven experience managing product launches and integrated 360° marketing campaigns.
• Good understanding of retail and trade marketing.
• Strong analytical skills with the ability to interpret business and marketing performance data.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities, with the capacity to manage multiple priorities simultaneously.
• Curious, creative, collaborative and highly product-oriented.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience with content creation tools such as Canva or CapCut would be an advantage.
• Professional level of English is required.

WHAT WE OFFER

• The opportunity to join a dynamic international company with iconic and well-loved brands.
• A varied and impactful role combining strategic thinking with operational execution.
• The chance to contribute to the growth of innovative products enjoyed by millions of consumers.
• A collaborative, supportive and passionate team environment.
• Meal vouchers.
• 80% reimbursement of public transportation costs.
• Company Savings Plan.

WHY JOIN US?

Joining Jumbo Group means helping develop brands that create moments of fun, learning and togetherness for millions of families.

It also means becoming part of a company that values initiative, creativity, collaboration and innovation, where every team member has the opportunity to make a real impact on the success of our brands.

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