Marketing Manager, Southeast Asia

We are seeking a versatile marketing leader to manage our marketing engagement across Southeast Asia. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Southeast Asia, with a core focus on key markets like Indonesia, the Philippines, Malaysia, and Thailand.  You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple markets. Your work will span social, influencers, partner, and event marketing. You will be at the center of the region's organic, outbound activity.

Location: Singapore (plus a few weeks at HQ for an extended orientation)

You Will

• Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for priority Southeast Asian markets and secondary markets across the broader region.
• Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across regions, leveraging your language skills where applicable.
• Agile GTM Execution: Lead product launches across Southeast Asia, prioritizing markets based on data, barriers to entry, and localized product-market fit.
• Cross-Border Community & Influencer Growth: Leverage regional social media and platform trends to build a loyal community through targeted influencer partnerships and localized channels (Instagram, TikTok, Facebook, YouTube, etc.).
• Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes, ensuring absolute compliance with local data privacy and advertising standards.
• Event & Ecosystem Strategy: Develop locally relevant events and community initiatives across key priority markets, while also participating in existing industry events that support relationship building, market understanding and ecosystem growth.
• Strategic Market Partnerships: Build and develop trusted partnerships with brands, NGOs, and platforms across markets to strengthen local credibility, relevance and long-term growth, while deepening engagement with creators, industry stakeholders and broader market ecosystems.

You'll Have

• 8+ years of marketing experience with a deep, pan-regional focus across Southeast Asia.
• Independent Drive: Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight.
• Language Proficiency: Absolute professional fluency in English. The ability to understand, speak, or review content in Bahasa Indonesia, Filipino/Tagalog, Bahasa Malaysia, and/or Vietnamese is a plus.
• Broad Market Knowledge: Experience managing marketing efforts in highly fragmented environments—from varying audience demographics and cultural perceptions to distinct economic climates across Indonesia, the Philippines, Malaysia, and Vietnam.
• 5+ years in Consumer Tech: Deep understanding of the Southeast Asian consumer journey, specifically mobile-first behaviors, privacy considerations, and local trust barriers.
• Strategic Influence: Proven ability to advocate effectively for regional Southeast Asian needs (budget, product localized features, compliance requirements) to a global/US-based HQ.
• Data-Driven test and learn mentality: Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on.