About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Situated in the lush Mae Rim Valley, Four Seasons Resort Chiang Mai is a haven of peace and luxury, just 30 minutes away from Chiang Mai city. Spanning 32 acres, the resort is accentuated by serene lakes, lily ponds, cascading waterfalls, and an operational rice farm with its resident water buffaloes. The 98 Pavilions and Residences showcase the grandeur of the Lanna Kingdom, intertwining influences from Burma, India, and China. Guests can immerse themselves in the ambiance of the Garden Pavilion, surrounded by lush flora, or bask in the seclusion of the exquisite Pool Villa. With an array of dining options like the authentic Lanna-inspired Rim Tai Kitchen to the innovative farm-to-table dishes at NORTH, gastronomic satisfaction is guaranteed. The resort's spa, a sanctuary of rejuvenation, offers treatments steeped in traditional Thai healing practices. For those seeking venues for special occasions, spaces like Kasalong and the picturesque Orchid Nursery stand ready. At Four Seasons Resort Chiang Mai, every moment is a cherished memory in the making.
About the role
- Support Senior Director of Public Relations and Marketing to manage digital strategy of the hotel with proactive and creative approach to all digital and electronic content.
- Execute annual Public Relations and Communications campaign and work with in set budget with agency to deliver the desired result.
- To protect the luxury image and superior reputation of the hotel in all promotional activities.
- To ensure that any promotion of the Hotel is consistent with the image and standing of Four Seasons Hotels and Resorts.
This role supports the three properties in Thailand, namely Four Seasons Resort Chiang Mai, Four Seasons Tented Camp Golden Triangle and Four Seasons Resort Koh Samui. The position reports to the Senior Director of Public Relations and Marketing.
Work authorization for the location is required – candidate will be based in Bangkok.
What you will do
Digital Marketing
- Implement innovative programs and campaigns that increase awareness of the hotel, its offerings and crafts people. Ensure such programs align with Brand DNA standards as well as active marketing plans and budgets, while refining programs to capitalize on unexpected opportunities or influences as they arise.
- Actively co-manage hotel website, ensuring alignment with the hotel’s positioning and business objectives and creative storytelling.
- Ensure up to date information on partner and third-party websites.
- Support digital marketing activities as needed such as PPC and display advertising to ensure messaging and content is aligned across all activities.
- Play key role in monitoring reputation management, keeping track of public attitudes and organizing responses across hotel and restaurant related platforms.
- Track ROI and craft monthly results of digital marketing efforts.
Public Relations
- Maintain on- going liaison, support and follow-up with key press local contacts of the hotel Support hosting and entertainment of local/international media on property.
- To manage content scheduling on the Hotel’s Social Media Channels including Instagram, Twitter, Facebook.
- Establish him/herself as trusted and reliable contact for members of the press. To promote facilities and services of the hotel, newsworthy events, special promotions.
- And create appropriate story-angles to maintain a continuous and consistent profile in the press.
- To seek a variety of opportunities for press exposure in consumer, trade and other specialist media (e.g; competitions, readership offers/events, photo opportunities)
- To co-ordinate details all press visits to the hotel. Co-ordinate organizational details with in the Hotel for in-coming press visit and groups from overseas.
- To track and assess results of press visits to the hotel and coverages achieved. Maintain database of press contacts.
- Assists in planning the logistics for planning Brand Photoshoot and Media filming projects.
- To monitor catalogue and distribute press cuttings on Hotel to Planning Committee and Area Public Relations if necessary.
- Engage in development of ideas for events, promotions and special offers that will attract key audiences in the hotel and provide the press with topical story angles.
- Support opportunities for joint promotions and events are needed. Conduct a comprehensive analysis to identify the specific business objectives of each resort.
- Develop media pitches with appropriate lead times and focus on enhancing natural search visibility.
- Oversee digital PR activities for the resorts, ensuring the press room is updated with relevant content that supports and enhances our natural search visibility.
- Develop PR campaigns that align with our digital objectives and goals, collaborating closely with the Digital Marketing Manager to ensure a cohesive strategy.
Promotional Collaterals
- Support Senior Director of Public Relations and Marketing in development and production of brochures, fliers, newsletters and all other promotional collaterals.
- Monitor high quality and consistent use of hotel language and descriptive text in written material.
- Ensure that standards set in Four Seasons guidelines in photography, filming, tone of voice are met.
- Support and co-ordinate photo shoots and filming projects commissioned by the hotel.
- Manage hotel’s image library and release forms.
- Keep up-to-date on printing and electronic techniques that needs to be employed for production and distribution of quality promotional collateral, liaising with graphic agencies as needed on behalf of Senior Director of Public Relations and Marketing.
What we offer:
• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Employee Discount for stays at any Four Seasons worldwide
• Complimentary Cleaning for Employee Uniforms
• Meal Allowance