BRAND MANAGER, MARKETING
sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 5,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. Our teams are our most valuable ingredient - the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique.
The Brand Marketing Manager will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns, including go-to-market product launch strategies, guest engagement promotions, and brand experiences and innovations. The role will also play a key part in menu innovation and channel strategy to build the sweetgreen brand.
The Brand Marketing Manager will report to the Brand Marketing team. You’ll be joining a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.
As the Brand Marketing Manager, you will:
- Lead new product launches and go-to-market campaigns by contributing consumer-insight driven, breakthrough strategies and briefs, ensuring flawless consumer experience across all media touchpoints and in-restaurant.
- Manage internal and external partners, including experiential, PR, social, digital, media, and tech teams to execute the successful launch of brand campaigns.
- Oversee brand strategy and off-premise packaging and product innovation, driving impact and measuring success against established KPIs.
- Foster a high-functioning working relationship with Consumer Insights and our internal Creative team to bring breakthrough and insight-based creative communications strategies and campaigns to life.
- Drive decision-making through a spirit of business ownership -- contributing a clear financial understanding of the business.
- Assess the continuous evolution of the competitive landscape, consumer insights, new societal trends, and culture.
Desired traits:
- Experience in Brand or Product Marketing, Integrated Communications, Cultural Marketing, and managing complex initiatives
- Strong communication, attention to detail and organizational skills
- Successful track record of program and promotion execution
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Ability to solve problems both independently and as part of a team
- Curious and positively resilient
- Experience in using consumer insights and data to drive decision-making
- Experience working with (and maintains active connections with) internal and external creative teams and agency partners
Desired experience:
- Minimum 4-Year degree, MBA Preferred
- Minimum 3-5 years of Brand-Building and Culturally-Driven Integrated Marketing Communications Experience
What you'll get:
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
Come join the sweetlife!
About sweetgreen
Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement. When you join Sweetgreen, you not only invest in your own future but help create spaces where food, people, and purpose come together
Sweetgreen provides equal opportunities for all employees and applicants, without regard to sex or gender, gender identity, gender expression, age, race (including traits historically associated with race, such as hair texture and protective hairstyles), religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service in the uniformed services of the United States, or any other consideration protected by federal, state, or local law.
California residents: Review our applicant privacy notice HERE.
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