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Roles & Responsibilities:
P&L & Growth Metrics: Own the marketing budget and key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Retention, and Brand Health metrics.
Digital Storefront & Merchandising: Own the "homepage" and category pages of the app. You will decide CTR and AOV
Funnel Optimization & CRO: Monitor the user journey from "App Install" to "Order Placed." You will be responsible for identifying drop-off points and implementing A/B tests on checkout flows, search results, and product display pages (PDPs) to increase conversion.
Pricing & Promotion Engine: Execute the pricing strategy for the target segment. You will manage the backend configuration of coupons, "slash-pricing," and bundle deals, ensuring they are psychologically appealing and technically seamless.
App Store Optimization (ASO): Own the brand’s presence on the Apple App Store and Google Play Store. Optimize keywords, screenshots, and descriptions to ensure high organic discoverability and a high "Install-to-Visit" ratio.
Continuous Growth Engine: Design and execute "Growth Hacks"—identifying non-linear ways to scale (e.g., community-led referral loops, gamified savings, or strategic cross-brand partnerships) to ensure the brand doesn't lose momentum after the initial hype
Retention & In-App Triggers: Design and manage automated in-app notifications, "Nudge" banners, and gamified elements to keep target users coming back without expensive re-acquisition costs.
Inventory & Catalog Sync: Work with the supply chain team to ensure the app reflects real-time stock availability
Data Instrumentation: Partner with engineering to ensure all user actions are tracked via tools like Google Tag Manager, Clevertap, or Mixpanel, giving the GTM Lead a 360-degree view of campaign performance.
Desired Skills & Experience:
Experience: 4-5 years in E-commerce Category Management, Growth Product Management, or App Merchandising. Experience in food-tech, grocery-tech, or mass-market D2C brands is a huge plus.
Result oriented, data forward and a problem solving approach towards business with a key eye on Customer, Consumer and Category Insight.
Tech Marketing Hybrid: You must be comfortable with "No-Code" dashboarding, CMS tools, and marketing automation platforms.
Analytical Prowess: Expert-level skills in Excel/SQL and data visualization tools (Tableau/PowerBI). You should be able to find the "why" behind the numbers.
Data-Driven Decision Making: Proficiency in marketing analytics tools to derive insights from complex data sets and iterate on strategies in real-time.
Strong communicator: Excellent written and verbal communication skills to craft and deliver the right message, to the right people, at the right time.
Ability to manage short term needs with long term strategic bets
Tenacity to develop ideas independently and thrive in a fast-paced start-up environment
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
Ways of working: Mandate 3 : Onsite - Office / Field: Employees are expected to work from the office on all days out of their respective base locations.
About Swiggy Instamart :
Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 40000 items to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 120+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops.