Job Description
Ways of Working: This role requires working from the office three days a week at the Bengaluru base location, with the remaining days working remotely.
About Role:
This position will be part of the Growth Marketing vertical. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.
Key Responsibilities:
- Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.
- Build a working understanding of consumer tech and app ecosystems — mapping user journeys from discovery through purchase to inform targeting and media strategy.
- Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events.
- Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads algorithms programmatic channels.
- Improve Quality Scores through ad relevance, landing page quality, and other optimization levers.
- Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability for outcomes.
- Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.
- Report campaign results with funnel trends and projections, translating data into next steps.
Qualifications
Requirements:
- Experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads.
- Agency background preferred — exposure to a range of problem statements and budgets at scale — or a consumer tech/app-based platform background.
- Demonstrate ownership of campaigns and budgets independently, at scale — this is a performance marketing mandate, not a general digital marketing one.
- Strong analytical, stakeholder management, and communication skills; self-driven with a strong bias for action.
- Hands-on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer.
- Based in Bengaluru.
Additional Information
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.
Company Description
Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.