Job Description
Are you a curious analytics professional interested in driving performance of our Vaccines Business Unit (VBU)? The Manager, Business Analytics will work on the VBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and guiding business decisions for the VBU, including marketing mix modeling/investment guidance; business performance drivers’ analysis; measurement of pilots and experiments, customer targeting, segmentation, and behavioral analysis.
This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including marketing/sales, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.
Key responsibilities:
- Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
- Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;
- Lead Marketing Analytics within U.S. Pharma Commercial Insights including marketing mix modeling/ROI measurement, campaign/program performance analytics, customer targeting/segmentation and resource allocation
- Create succinct story boards to communicate data learnings influencing business decisions
- Continuously identify opportunities to apply advanced analytics, predictive modeling, machine learning and AI to commercial challenges, and increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics.
- Use analytical tools (SQL, Python or R) to complete analyses including: Promotion Impact measurement and optimization, Customer Segmentation and Targeting, Patient analytics and driver analysis.
Why You?Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Bachelor’s degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics or related field
- 5+ years of experience in Pharma commercial analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
- 3+ Experience of relevant analytical approaches and models, including marketing mix modeling, test vs control, segmentations, clustering methods, promotional response, digital analytics
- Strong experience with managing and analyzing a range of large, secondary transactional datasets & statistical modeling
- Proficiency with analytical (Python, R etc.) & visualization tools as well as PowerBI
- Strong business acumen, analytical and problem solving skills
- Strong executive communication and storytelling skills
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- Master’s degree in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
- Experience in commercial analytics focused on vaccines
- Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
- Communication and presentation skills as evidenced through impactful presentations
How to apply
We welcome your application. Please share your resume and a short note about why this role matters to you. We look forward to hearing how you will help bring data to decisions and make a positive impact on public health.
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Skills
Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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