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build trust in and understanding of CRED among external audiences by producing a steady body of editorial: blogs, website content, reports, and brand and product narratives that shape how people think about money, credit, and the category CRED operates in.
think like a fintech and lifestyle journalist. mine product, engineering, design, and talent teams for the details worth telling, then connect them into stories that are new, credible, and grounded in the CRED brand and its values.
own the writing end to end: point of view, structure, and line-level craft, plus the judgment to match each story to the right format (long-form report, blog, product page, founder essay, social).
hold the editorial bar for the brand across voice, rigour, and factual defensibility, so everything published under CRED reads like it came from one credible mind.
a track record of owning and shaping narratives over the long term, not just filling a content calendar
a body of work that proves range across formats and a distinct point of view
the ability to work across teams with different priorities and still land a coherent story
background in fintech, business, or lifestyle editorial
experience writing in a founder or executive voice
ability to predict, measure, and articulate the impact of editorial against CRED's business and comms priorities
data sensibility for reports and long-form