Lead Salesforce Marketing Cloud Developer

We are seeking a highly skilled and experienced Lead Salesforce Marketing Cloud Developer to join our team.
In this role, you will be responsible for supporting and optimizing email programs, cloud pages, automations, and journeys to enhance customer acquisition, growth, retention, and reactivation. Through effective management of our SFMC platform, you will drive impactful marketing campaigns, elevate customer engagement, and contribute directly to measurable business success. You will collaborate closely with cross-functional teams to implement seamless marketing strategies.
Join our team to leverage your Salesforce Marketing Cloud expertise and contribute to creating exceptional customer experiences through data-driven marketing innovation!

#LI-DNI

Responsibilities

• Develop and execute email marketing campaigns using segmentation, personalization, and A/B testing through WYSIWYG templated email editors
• Design and implement email templates and content blocks for consistent and engaging campaigns
• Build and optimize marketing automation workflows within Automation Studio
• Create and optimize effective journeys in Journey Builder, leveraging cloud pages and data extensions as entry points with decision splits, emails, and exit strategies
• Build and manage cloud pages and lead forms to support new patient acquisition and paid media initiatives
• Manage data integrations to ensure accuracy and integrity of data across SFMC and backend systems
• Troubleshoot and resolve technical errors related to SFMC and platform configurations
• Collaborate with relevant teams to ensure API integrations and batch file uploads operate efficiently within SFMC
• Analyze and evaluate key campaign metrics, providing actionable insights and distributing results to key stakeholders for continuous improvement
• Drive the optimization of customer engagement strategies using data-driven decision-making and reporting
• Manage the overall administration and configuration of the Salesforce Marketing Cloud platform

• 5+ years of extensive experience in Salesforce Marketing Cloud including expertise in Email Studio, Journey Builder, Automation Studio, and Mobile Studio
• At least 1 year of relevant leadership experience
• Proficiency in HTML and flexibility to use WYSIWYG editors for template development
• Background in marketing automation platforms, building journeys, and creating cloud pages within SFMC
• Competency in data management, including data integrations, API integrations, and batch file uploads
• Understanding of campaign performance metrics, data-driven marketing insights, and delivering actionable recommendations to cross-functional teams
• Showcase of experience resolving technical errors and managing platform configuration issues
• Familiarity with designing lead forms and custom data extensions to drive campaign goals and improve customer acquisition
• English proficiency at a B2+ level

• Qualifications in paid media campaign support through SFMC cloud pages and automation workflows
• Expertise in advanced API integrations or additional certifications in Salesforce Marketing Cloud
• Familiarity with advanced database management tools and segmentation strategies

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn