Inside Sales Manager (ISM) – Inbound (Institution)

About the Role

As an ISM – Inbound (Institutional), you will be the first point of contact for paid marketing-generated institutional enquiries.

You will engage with schools, colleges, universities, teachers, distributors, retailers, and government education bodies, understand their requirements, identify the right decision-makers, qualify opportunities, and schedule meetings for the Institutional Area Sales Manager (ASM)/GTM Marketing / Co-Founder / GTM Sales Enablement).

This is a sales driven role with lucrative incentives. You will be the lead owners.

Key Responsibilities:

1. Inbound Lead Management

• Respond to every paid marketing-generated institutional enquiry within the defined SLA.

• Handle enquiries received through:

• Google Ads

• Meta Campaigns

• Website Forms

• Landing Pages

• Webinars

• Email

• WhatsApp

• Phone Calls

• Referral Campaigns

• Ensure every lead receives timely follow-up and is accurately recorded in the CRM.

2. Lead Qualification

• Qualify enquiries from:

• International Schools

• IB & Cambridge Schools

• CBSE & ICSE Schools

• Colleges & Universities

• Government Education Bodies

• Teachers

• Distributors

• Retailers

• Understand customer requirements, buying timelines, and decision-making processes.

• Identify key decision-makers such as Principals, Academic Heads, Trustees, Procurement Heads, and School Directors.

• Recommend suitable IME solutions based on customer requirements.

3. Meeting Scheduling & CRM Management

• Schedule qualified meetings GTM Marketing / Co-Founder / GTM Sales Enablement) .

• Maintain accurate CRM records, lead status, follow-up schedules, and meeting notes.

• Follow up on webinar, website, and campaign-generated enquiries to maximise lead-to-meeting conversion.

• Ensure 100% CRM hygiene and timely reporting.

Experience

• 2-5 years of experience in B2B Inside Sales, Institutional Lead Qualification, Inbound Sales, Institutional or EdTech Sales.

• Must have experience handling paid marketing-generated inbound leads from Institutions, Teachers, Distributors, and Retailers for selling EdTech products,Print products , educational content, LMS, ERP, or school technology solutions.

Preferred Industry

• EdTech

• Educational Publishing

• Assessment

• LMS / School ERP

• Teacher Training

• School Technology

• Higher Education

• Education Services

Skills Required

• Excellent communication skills in English and Hindi.

• Strong telephone-based lead qualification and consultative selling skills.

• CRM experience (Zoho CRM, Salesforce, HubSpot, LeadSquared, or equivalent).

• Ability to handle 80–100+ inbound enquiries/calls per day.

• Excellent follow-up discipline and time management.

• Comfortable working in a target-driven environment.

Preferred Market Exposure

Preference will be given to candidates with experience working with institutions in:

• Mumbai

• Delhi

• Noida

• Gurugram

• Bengaluru

• Hyderabad

Candidates with existing institutional networks in these markets will have an added advantage.

Requirements