Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.
This is not a cold outreach role.
Your focus will be:
- Creating high-performing LinkedIn content
- Driving meaningful audience engagement
- Turning conversations into qualified pipeline
- Building repeatable inbound growth systems
You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.
This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.
What You’ll Own
Content-Driven Lead Generation (Primary Focus)
- Create and manage high-performing:
- LinkedIn posts
- Carousels
- Hooks
- Content campaigns
- Develop content angles that attract:
- Founders
- Decision-makers
- High-intent B2B buyers
- Continuously test and optimize content based on:
- Reach
- Engagement
- Conversations
- Pipeline impact
- Build content strategies designed to generate inbound demand
Content → Conversation → Pipeline
- Turn:
- Likes
- Comments
- Profile views
- Inbound engagement
into meaningful conversations
- Initiate natural, value-driven DMs based on user intent
- Qualify prospects and move them into the sales pipeline
- Build repeatable inbound workflows that generate qualified opportunities
Audience Engagement & Lead Nurturing
- Engage consistently with prospects through:
- Comments
- DMs
- Ongoing conversations
- Build long-term relationships with leads and decision-makers
- Nurture inbound prospects through:
- Thoughtful follow-ups
- Educational content
- Strategic messaging
- Maintain a non-salesy, trust-driven communication style
Funnel & Conversion Optimization
- Build simple inbound funnels: Content → Engagement → Conversation → Call
- Develop:
- Lead magnets
- Nurture flows
- Conversion paths
- Optimize conversion rates across each funnel stage
- Improve content performance using data-driven insights
Sales & Founder Collaboration
- Work closely with the founder to improve lead quality and conversion
- Share insights regarding:
- Audience behavior
- Objections
- Messaging
- Content performance
- Optionally support early-stage sales conversations where needed
Required Experience & Skills
- 2+ years of experience in:
- Inbound marketing
- Content-led lead generation
- Organic B2B growth
- Strong experience growing and managing LinkedIn content
- Proven ability to generate:
- Inbound leads
- Booked calls
- Pipeline through content
- Excellent copywriting and messaging skills
- Strong understanding of B2B sales cycles and buyer psychology
- Ability to connect content performance directly to business outcomes
What Makes You a Great Fit
- You know how to turn content into pipeline — not just engagement
- You understand inbound marketing systems and buyer journeys
- You think in:
- Funnels
- Conversion paths
- Lead quality
- You are both:
- Creative with content
- Analytical with performance
- You take ownership of:
- Leads
- Conversations
- Pipeline growth
- You understand how to build trust-based relationships through content
Ideal Experience
- Personal brand growth experience on LinkedIn
- Experience generating inbound pipeline for:
- B2B agencies
- SaaS companies
- Consulting firms
- Service businesses
- Familiarity with:
- LinkedIn analytics
- CRM systems
- Content performance tracking
- Experience using AI tools such as:
- ChatGPT
- Claude
for: - Ideation
- Research
- Content optimization
What a Typical Day Looks Like
Your day may include:
- Writing and scheduling LinkedIn content
- Reviewing engagement and content performance metrics
- Responding to comments and engaging with prospects
- Starting conversations through thoughtful DMs
- Qualifying inbound opportunities and routing leads
- Building or refining inbound funnels
- Collaborating with the founder on messaging and pipeline quality
- Testing new hooks, content angles, and lead-generation ideas
In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.
Key Metrics for Success (KPIs)
- Qualified inbound leads generated
- Conversations started from content engagement
- Pipeline contribution and booked calls
- LinkedIn content performance and engagement quality
- Funnel conversion rates
- Audience growth and relationship quality
Why This Role Stands Out
- Direct ownership over inbound pipeline generation
- High-impact role tied directly to business growth
- Work closely with the founder on strategy and execution
- Creative freedom with measurable performance ownership
- Opportunity to build scalable inbound systems from the ground up
- Remote flexibility with strong long-term growth potential
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Know how to generate pipeline through content
- Understand LinkedIn-driven B2B growth
- Enjoy turning engagement into real business opportunities
We’d love to hear from you.