Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.
This is not a cold outreach or appointment-setting role. Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline.
You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.
What You’ll Own
LinkedIn Content & Demand Generation
- Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content
- Develop content that attracts high-intent B2B prospects
- Write conversion-focused content designed to generate conversations and pipeline
- Test content angles, messaging, and formats based on performance
- Build messaging around buyer pain points, intent, and the customer journey
Content → Conversation → Pipeline
- Turn comments, profile views, engagement, and inbound messages into sales conversations
- Initiate natural, value-driven DMs with engaged prospects
- Qualify inbound opportunities and move them into the sales funnel
- Generate consistent qualified leads and booked calls from organic content
Audience Engagement & Lead Nurturing
- Engage with prospects through comments, DMs, and relationship-building
- Nurture leads through strategic follow-ups and educational content
- Build trust with potential buyers over time
- Strengthen founder positioning and personal brand authority
Inbound Funnels & Conversion
- Build simple funnels from content → engagement → conversation → booked call
- Create lead magnets, nurture flows, and conversion-focused assets
- Identify funnel bottlenecks and improve conversion rates
- Track which content and conversations contribute to pipeline
Founder Collaboration
- Work directly with the founder on messaging, positioning, and lead quality
- Share audience insights, objections, and market feedback
- Refine content based on real prospect conversations
- Support broader demand generation and organic growth initiatives
Requirements
- 2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth
- Strong hands-on experience with LinkedIn content strategy
- Proven ability to generate inbound leads, booked meetings, or pipeline from organic content
- Excellent copywriting, hooks, storytelling, and messaging skills
- Strong understanding of B2B buyer journeys and sales funnels
- Experience turning audience engagement into qualified conversations
- Strong relationship-building and communication skills
- Analytical mindset with the ability to optimize based on performance
- Comfortable working independently during U.S. business hours
Nice to Have
- Experience growing founder-led or executive personal brands
- Experience with B2B services, SaaS, consulting, agencies, or professional services
- Familiarity with LinkedIn analytics and content performance tracking
- Experience building lead magnets and nurture sequences
- Understanding of pipeline attribution and demand generation
- CRM and lead-tracking experience
What Success Looks Like
You consistently generate qualified B2B conversations and booked calls from content, not simply impressions and followers.
Key KPIs include:
- Qualified inbound conversations
- Leads and booked calls generated from LinkedIn
- Inbound pipeline contribution
- Content-to-conversation conversion
- Conversation-to-call conversion
- Quality of audience engagement
- Consistent growth in relevant B2B audience reach
Interview Process
- Initial Screening Call
- Spark Hire Video Interview
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you know how to turn LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline, we’d love to hear from you.
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