Head of Marketing Data EMEA

• Articulate regional data needs and availability across consumer, commercial and insights, laddering up to global strategy. 

• Deploy and embed global data products into markets as the voice of global products with local stakeholders. 

• Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness. 

• Act as the feedback loop to marketing data on priority product optimisations. 

• Strong understanding of data sourcing, consumer insights, and measurement frameworks to support data-driven decision making.

• Experience working with large-scale consumer datasets, CDPs, and marketing technology ecosystems.

• Proven ability to develop and deploy analytical models that deliver measurable business impact.

• Knowledge of causal inference, incrementality testing, and modern marketing measurement approaches.

• Strategic and commercially minded, with a focus on translating data into actionable insights and business outcomes.

Benefits

• Unique Family Leave opportunity

• We work without border - you will work with people from all over the world

• You will deal with world class brand portfolio

• Wide variety of thematic events, afterwork activities organized by employee communities

• Product Allowance to purchase company products from the staff shop

• We won the Fittest Workplace Award, of course we have a Gym

• Urban legend is true, we do have a Rooftop Bar

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. 

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. 

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. 

Ready to bring your best? This could be your opportunity. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning 

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.