Head of Content

Accountabilities:

• Own and execute the overall content and PR strategy, establishing a consistent, credible voice across the website, app, social channels, media, and other relevant platforms.

• Develop and maintain the editorial calendar, ensuring content priorities align with business objectives, audience needs, and market opportunities.

• Personally create and publish high-quality content, including data-driven market reports, articles, newsletters, white papers, short-form video, and other editorial formats.

• Transform proprietary market and consumer data into compelling stories, insights, and narratives that audiences can understand and trust.

• Build AI-powered workflows for research, drafting, editing, repurposing, distribution, and content operations, using automation and lightweight tools to increase efficiency and scale.

• Establish practical AI-first standards and workflows that improve content quality while maintaining accuracy, originality, and a strong human voice.

• Lead PR and thought leadership initiatives, turning market insights into media pitches, expert commentary, newsworthy stories, and opportunities for earned coverage.

• Build relationships with journalists and relevant media outlets, particularly across the Canadian market.

• Apply SEO best practices to improve organic visibility and ensure content can be effectively discovered and cited by search engines and AI assistants.

• Monitor content performance and communicate results through clear metrics covering engagement, reach, visibility, and brand impact.

• Continuously test content strategies, identify what works, eliminate low-performing approaches, and use data to inform future decisions.

• Develop the Content and PR function as the organization grows, including managing contractors, agencies, and external partners where appropriate.

• Work closely with senior leadership to translate business priorities, market developments, and proprietary data into high-impact content opportunities.

Requirements:

• 5+ years of experience in content strategy, content creation, content leadership, and management, with meaningful hands-on PR experience.

• A strong track record as a hands-on content leader who can both develop strategy and personally write, edit, publish, and produce content.

• Demonstrated experience using AI as an integral part of content operations, ideally including the creation of AI workflows, custom GPTs or agents, automated research systems, media-monitoring pipelines, or similar tools.

• Strong judgment when working with AI, including the ability to fact-check information, validate numbers, protect accuracy, and recognize when human expertise and editorial judgment are essential.

• Exceptional writing, editing, storytelling, and communication skills, supported by a strong portfolio across multiple content formats.

• Strong data literacy and the ability to translate market statistics and complex information into accurate, engaging, and accessible stories.

• Proven SEO expertise, including experience improving content visibility in search and an understanding of how content is surfaced in AI-generated answers.

• Demonstrated PR experience, including successfully pitching journalists and securing media coverage; experience with data-driven stories is particularly valuable.

• Excellent analytical skills and the ability to use performance data to make informed content and editorial decisions.

• Excellent written and spoken English.

• Eligibility to work in Canada without sponsorship and availability to work remotely from anywhere in Canada.

• Experience in real estate, housing, fintech, personal finance, or other consumer-focused data content is an advantage.

• Hands-on experience with no-code or AI-assisted coding tools for building dashboards, automations, content tools, or other internal workflows is preferred.

• Experience building a content or PR function from the ground up within a fast-growing organization is a plus.

• Established relationships with Canadian media outlets or journalists are an advantage.

Benefits:

• Competitive compensation package.

• Generous paid time off.

• Fully remote, Canada-wide position with a flexible approach to working.

• Full health coverage, including medical, dental, life insurance, virtual care, and travel coverage.

• High level of ownership and autonomy within a lean, founder-led, AI-native environment.

• Direct collaboration with senior leadership and significant influence over the organization's content and PR direction.

• Opportunity to build and scale a Content and PR function from the ground up.

• Exposure to innovative AI workflows and tools that are reshaping how content is researched, created, distributed, and measured.

• Strong opportunities for continuous learning and professional growth.