Growth Media Marketing Manager, Paid Search

Why this role is on the menu

Paid search is one of the highest-contributing channels to Instacart's growth, and with significant investment across Google Ads and Microsoft Ads, the precision of day-to-day execution is what determines whether the program scales or stalls. The SEM team is small and high-performing, which means every team member carries real ownership over a complex, multi-million dollar program that directly drives new customer acquisition. This role exists to bring the operational rigor, analytical depth, and campaign management expertise needed to keep that program running with consistency, accuracy, and impact.

 

What you'll cook up in your first year

• Paid search campaigns across Google Ads and Microsoft Ads are executed with accuracy and consistency, driving reliable new customer acquisition at scale across multiple accounts simultaneously.
• Multi-million dollar monthly budgets are paced and managed with precision, with spend alignment and campaign efficiency maintained across all accounts in close coordination with internal stakeholders.
• Large-scale campaign structures, including keyword management, bid strategies, ad copy, landing pages, and audience targeting, are continuously optimized and maintained within established testing frameworks and operational playbooks.
• Campaign performance is tracked, analyzed, and presented on a regular cadence, with insights surfaced proactively and campaign health issues identified and resolved before they impact results.
• A/B tests and marketing experiments with Data Science, Analytics, and Product teams are supported with meticulous records of campaign changes, budget pacing, and performance trends.

 

The secret ingredients we're looking for

Must-have pantry staples (Minimum Qualifications)

• 3-6 years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms.
• Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred.
• Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
• Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
• Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures.
• Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.
• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.

 

Optional garnishes (Preferred Qualifications)

• Experience working within a structured, process-driven in-house marketing team or agency environment managing enterprise-scale SEM programs.
• Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.
• Experience supporting or collaborating on A/B experiments alongside analytics or data science teams.

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