Growth Marketing Manager - Business & Government

Accountabilities:

• Own and execute the integrated campaign calendar for new-logo acquisition within the Business & Government segment, aligning programs with defined pipeline targets and revenue objectives.
• Translate go-to-market positioning, competitive differentiation, and audience insights into compelling campaign narratives, messaging, and assets tailored to specific customer segments.
• Execute multi-channel demand generation programs across paid media, email, content syndication, webinars, and field-event integrations.
• Design and manage account-based marketing programs for priority accounts, tailoring campaigns at the account level and measuring their impact on pipeline generation.
• Support visibility in AI-generated research environments by identifying the prompts, themes, and buyer questions relevant to target audiences and adapting campaign tactics accordingly.
• Partner with marketing channel teams to ensure programs work together effectively and build cumulative return on investment rather than operating independently.
• Coordinate regional field activations, including roadshows, executive dinners, partner events, and third-party conferences, ensuring each initiative is connected to specific pipeline goals and measurable outcomes.
• Contribute to flagship customer events by aligning field activation with broader campaign strategy and ensuring appropriate pre- and post-event engagement.
• Track event and campaign attribution in partnership with Marketing Intelligence, measuring pipeline sourced, pipeline influenced, closed-won contribution, cost per opportunity, and overall ROI.
• Own a direct pipeline contribution target, review performance regularly, and proactively course-correct campaigns that are not meeting expectations.
• Use intent data and buying signals to prioritize audiences, personalize outreach, and improve campaign targeting.
• Partner with Marketing Intelligence and Marketing Operations to maintain accurate multi-touch attribution, lead routing, segmentation, and campaign tracking across HubSpot and Salesforce.
• Brief and collaborate with Content and Brand teams on landing pages, nurture emails, one-pagers, digital advertising, event materials, executive guides, and post-event nurture programs.
• Align with Product Marketing on sales enablement and ensure messaging remains consistent across go-to-market teams.
• Identify customer engagement, advocacy, and product-usage signals that may indicate expansion opportunities and share relevant insights with post-sale teams.
• Present campaign results and recommendations during weekly pipeline reviews, bringing clear perspectives and actionable recommendations rather than reporting metrics alone.
• Build and use AI-enabled workflows, models, and automations to improve campaign analysis, audience personalization, forecasting, reconciliation, and performance optimization.
• Influence cross-functional stakeholders across Sales, Customer Success, Marketing, and related teams to ensure campaigns are well supported and their contributions accurately recognized.

Requirements:

• 5+ years of B2B demand generation or growth marketing experience, ideally within EdTech, SaaS, or another complex enterprise environment.
• Proven experience building and executing integrated campaigns that generate measurable pipeline and revenue opportunities, rather than focusing solely on lead volume.
• Hands-on account-based marketing experience, including developing account-level plays, tailoring campaigns, and measuring performance.
• Experience owning field and event marketing programs, including conference participation, regional activations, event budgets, and post-event measurement.
• Strong AI-forward mindset, with practical experience using AI tools and building workflows or automations that improve marketing efficiency and campaign performance.
• Data-driven approach with the ability to independently review campaign metrics, identify performance trends, and make informed adjustments.
• Strong working knowledge of HubSpot or Marketo and Salesforce, including lead flows, campaign tracking, segmentation, and attribution.
• Experience with intent-data platforms such as 6sense, Demandbase, or similar tools, with the ability to incorporate buying signals into campaign targeting.
• Experience working with paid-media agency partners across search, display, or programmatic advertising and coordinating related creative production.
• Ability to operate independently in a fast-moving environment, managing priorities, collaborators, campaign calendars, and outcomes with a high degree of ownership.
• Strong written communication skills, including the ability to translate complex positioning into effective campaign copy, creative briefs, and executive-ready performance summaries.
• Strong cross-functional influencing skills, particularly when partnering with Sales and other senior stakeholders while maintaining productive relationships.
• Fluency in written and spoken English.
• Experience marketing to corporate, government, or public-sector audiences is preferred.
• Familiarity with generative engine optimization (GEO) and optimizing content for visibility within AI-generated answers is preferred.
• Experience with AI SDR platforms or outbound sequencing tools integrated into campaign workflows is a plus.
• Experience contributing to flagship customer events or user conferences as part of an integrated campaign strategy is desirable.
• Legal authorization to work in the United States is required, and visa sponsorship or immigration support is not provided for this position.

Benefits:

• Base salary of $86,900–$90,000, excluding additional compensation such as bonus or benefits.
• Fully remote position within the United States.
• Flexible work environment designed to support effective campaign execution and cross-functional collaboration.
• Opportunity to directly own pipeline generation and measurable revenue impact within a strategic market segment.
• Broad exposure to demand generation, ABM, field marketing, attribution, sales alignment, customer growth, and AI-enabled marketing.
• Opportunity to work across Sales, Product Marketing, Marketing Intelligence, Marketing Operations, Creative, and Customer Growth functions.
• Access to learning opportunities and professional development within a fast-moving marketing environment.
• Opportunity to build practical AI workflows and experiment with emerging technologies shaping modern buyer journeys.
• Placement within the salary range is based on factors including experience, skills, internal equity, and location.