GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media
Full-Time | Remote | U.S. Business Hours (PST Preferred)
About the Role
At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.
This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.
If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.
What You’ll Own
GoHighLevel CRM & Marketing Automation
- Build, manage, and optimize workflows inside GoHighLevel (GHL)
- Create and maintain:
- CRM automations
- Nurture sequences
- Email campaigns
- Follow-up workflows
- Lead pipelines
- Maintain clean and accurate contact and pipeline records
- Ensure leads and customers receive timely communication
- Monitor workflows for errors, missed follow-ups, or automation gaps
- Support funnels and outreach campaigns from setup through execution
Email Marketing & Lead Nurturing
- Build and execute email campaigns within GoHighLevel
- Manage automated lead nurture and follow-up sequences
- Organize audience and contact data
- Monitor campaign execution and engagement
- Ensure leads move through the appropriate CRM stages
- Improve follow-up consistency across marketing and sales workflows
Social Media & Content Execution
- Create, schedule, and publish content across:
- LinkedIn
- Facebook
- Instagram
- Online communities
- Manage comments, DMs, and community engagement
- Maintain consistent brand messaging across channels
- Track engagement and maintain performance reports
- Support promotional and advertising campaign execution
Content Creation & Digital Assets
- Create and edit:
- Short-form videos
- Social media clips
- Graphics
- Marketing assets
- Use tools such as:
- Format and organize:
- Guides
- Scripts
- Workbooks
- Program materials
- Maintain consistent branding and organization across digital assets
Operational & Executive Support
- Coordinate calendars, scheduling, and day-to-day operational workflows
- Maintain task trackers, project workflows, and documentation
- Support leadership with execution and follow-through
- Keep files, records, and communication systems organized
- Identify workflow gaps and recommend practical improvements
Program & Membership Operations
- Maintain digital program and membership materials
- Support participant onboarding and communication
- Track member progress and follow-ups
- Troubleshoot minor platform and workflow issues
- Ensure participant and membership processes run smoothly
Lead Generation & Research
- Research Ideal Client Profiles (ICPs)
- Build prospect lists and outreach databases
- Support lead generation and outreach campaigns
- Assist with basic website updates and account setup
- Conduct operational and marketing research
- Compile structured reports and insights for leadership
Required Experience & Skills
- Experience in one or more of the following:
- Marketing Operations
- Marketing Coordination
- Executive Assistance
- Operations Support
- Virtual Assistance
- Hands-on GoHighLevel (GHL) experience
- Experience with:
- CRM management
- Marketing automation
- Email campaigns
- Lead nurturing and follow-ups
- Strong proficiency with:
- Google Workspace
- Google Sheets
- Google Calendar
- Google Drive
- Experience with social platforms including LinkedIn, Facebook, and Instagram
- Familiarity with content tools such as Canva, Veed, or Opus Clips
- Strong written English communication
- Excellent organization and multitasking skills
- Ability to work independently with minimal supervision
- Availability during U.S. PST business hours
Nice to Have
- Experience supporting founders, coaches, or entrepreneurial businesses
- Community or membership management experience
- Experience building funnels and lead nurturing systems
- Familiarity with:
- Slack
- ClickUp
- Notion
- Airtable
- HubSpot
- Experience improving CRM or marketing automation workflows
What Makes You a Strong Fit
- You’re highly execution-oriented and dependable
- You have real hands-on experience working inside GoHighLevel
- You naturally keep CRMs, workflows, and documentation organized
- You proactively identify missed follow-ups and process gaps
- You’re comfortable balancing marketing, operations, content, and communication
- You communicate clearly and professionally
- You thrive in fast-moving environments where priorities can change quickly
What a Typical Day Looks Like
You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.
Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.
In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.
Key Metrics for Success
- Clean and accurate GoHighLevel CRM data
- Reliable execution of workflows and automations
- Zero missed lead or customer follow-ups
- Consistent and timely email and social media execution
- Strong engagement and responsive communication
- Organized program and digital assets
- Accurate pipeline tracking
- Reliable completion of operational priorities
Why This Role Stands Out
- Hands-on ownership of GoHighLevel and marketing automation
- Exposure to CRM, email marketing, social media, and operations
- Direct collaboration with leadership
- Opportunity to build and improve automated marketing workflows
- Fast-paced, fully remote environment
- Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership
Interview Process
- Initial Application Review
- Spark Hire Intro Video
- Marketing & Operations Interview
- Practical Task – GoHighLevel Workflow or Content Exercise
- Final Interview
- Offer & Onboarding
Apply Now
If you have hands-on GoHighLevel experience, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.
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